Why (Most) Training is Useless > Managing article by David Maister
Buzz Marketing for Technology
JUNE 27, 2008
“Business, as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Although often seen as an expensive use of high-priced practitioners’ time, the greater credibility obtained when the firm’s own people do the training results in much higher acceptance and subsequent application of the training. David Maister - Professional Business, Professional Life.