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Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Although often seen as an expensive use of high-priced practitioners’ time, the greater credibility obtained when the firm’s own people do the training results in much higher acceptance and subsequent application of the training. David Maister - Professional Business, Professional Life.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently.

Trending Sources

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. Pricing was originally based on the number of leads but is currently being revised, with no new details available. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. Hinshaw still considers Netezza the “killer machine” for large analytical workloads, but positions Dataupia as a more flexible product that can handle conventional reporting in addition to ad hoc analytics. “A One final point about Dataupia is pricing. Aster pricing starts at $100,000 for the first terabyte.

illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever

Customer Experience Matrix

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); This final point is particularly important, because many past analytical systems were not SQL-compatible. OK, I freely admit I’m fascinated by offbeat database engines. Maybe there is a support group for this.

Best of 2008: Web Analytics


Here's a brief review of some of the best posts written recently about web analytics. Are Your Analytics Reports Breaking News or Listing Facts? What's more, as Dean points out, "In addition to being useful, these alternative site analytics solutions are fun."

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or source data and without table linking. (A Tags: software usability measurement business intelligence software analytical database analysis systems

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Pricing would only need to cover overhead, marketing and customer support. Tags: predictive modeling analytics tools on-demand software I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

Their fate was essentially to be overwhelmed by Microsoft Access and SQL Server, which made reasonably priced SQL databases available to end-users and data centers. Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities.


Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

So even though cheaper is better and prices do vary widely, price shouldn’t be the determining factor unless all else is truly equal. Tags: qlikview dashboards analytics tools qliktech software selection analysis systems vendor evaluation I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context.

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

such as Google Analytics). Links 3-08-08 to 3-25-08 | on 26 Mar 2008 at 3:39 am. [.] » Blog Archive » Blog Carnival: Blogging: Fifth Edition on 20 May 2008 at 2:57 pm. [.] June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Copyright © 2008 Edith Dream Think Act. Edith Dream Think Act --> Edith Dream Think Act. Home. --> Home.

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, integration. In fact, Marketo pricing is about as simple as it gets: a straight monthly fee ranging from $1,500 to $10,000 depending on the number of leads, page views and email contacts.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

This is the fundamental reason I spend so much time on database technology (to manage all that data), analytics (to make sense of it) and marketing automation (to do something useful with it). The price seems reasonable, given the productivity benefits that Denodo should provide: $27,000 to $150,000 per CPU based on the number of data sources and other application details.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. What’s important is not that sophisticated analytics can uncover subtle relationships, but that access to detailed data exposes behavior which was previously hidden.

Alterian Branches Out

Customer Experience Matrix

But apparently that is a price they are willing to pay for growth. But systems integrators, like in-house IT departments, are not always terribly price-conscious and are very concerned about the number of technologies they must support. Mapped against my five major marketing automation capabilities of planning, project management, content management, execution and analytics, Alterian provides fairly complete coverage.

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

pioneering companies are Arthur Anderson, Dell Computer, EDS, IBM, GM, and Price Waterhouse. solutions, various computer analytical tools and business analysis models. -->. Search entire site. Publications. Effective Practices. Conferences. -->.  . Publications - Journal: JALN - Vol5:2. About Sloan-C. Sloan-C Catalog. Effective Practices. Consulting. Publications. Journal: JALN. Survey Reports. Sloan-C View. Workshop Pubs. Books. ALN Magazine. Free Downloads. Workshops.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Mongo is also fast and scalable and good for analytical processing in general. pricing and company background. Sailthru was founded in 2008. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Prices begin around $30,000 per year.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk.

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Getting More Out of Each Click with "Post-Click Marketing"


These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Pricing starts at about $300 per month.

What Email Marketers Need to Know


Price makes the list—at number 10. Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!),

Where Savvy Marketers Go to Become Savvier


Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. IQPC has put together the Customer Engagement and Loyalty Summit ( N o vember 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. 2-for-1 conference pricing when you mention code: IUS_WMC_001. Great price, great speakers, great topics, great networking, great takeaways—the Customer Engagement and Loyalty Summit is for you.

Best of 2008: Cool Web Tools, Part 2


A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. A search engine just for faces. An easy tool for automatically creating music videos.

Best of 2008: Cool Web Tools, Part 3


Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?


LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. LeadLife released a completely rebuild version of its marketing automation system last month.

Google and the Parable of the Turkey


The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Through Analytics, it knows how much traffic the company's website gets, where the traffic comes from, which pages get visited most frequently, and who is visiting those pages.

11 Marketing Books Every CMO Should Read

Modern Marketing

They Ask You Answer by Marcus Sheridan After the housing crisis in 2008, Marcus Sheridan’s pool company struggled to bring in customers. The value of analytics, especially within digital marketing and marketing automation, can’t be overstated.

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The 14 Best Personal Productivity Tools


Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. Pricing: free, $9 per month, or $72 per year.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. Youcalc is priced at an astonishingly low $19.95 Unfortunately, these prices may not last.

2 Zero Risk Predictions for 2017

Modern B2B Marketing

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. Ergo, our cognitive system is willing to pay a price in the short-term in order to be unpredictable.

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.

PR 25

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Pricing of IO is based on the database size and number of channels supported.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Why Human Psychology Remains Critical to Successful Marketing

B2B Marketing Directions

Big data" has become one of the hottest buzzwords in marketing circles, and many companies are investing heavily in analytics technologies to gain the benefits that big data appears to offer. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Above the fold: the top half of the New York Times, July 2, 2008. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. Compared with actual revenues, this shows 2009 revenue was about 43% of the “normal” price ($4.5 The bad news is they have quite a way to go before they’re selling at full price. at the end of 2008 and dropped to 5.7

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)


Through the use of interactive maps, compelling data projections, and striking photography, The Texas Tribune shows us what it would have been like if Hurricane Ike's potential storm surge had hit the Houston ship channel in 2008.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger


It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. Not price.

7 Steps to Transforming Into an Inbound Agency


Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. You can’t teach an old dog new tricks.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains


In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. For marketers, the domain name system (DNS) can be a little tricky to navigate.