Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. and take physical measures to reduce gender inequality. . Amy Noack – Field Enablement Director. I came to InsightSquared by way of Olono, which was acquired in 2019.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Business leaders believe real-time customer analytics across multiple touchpoints is very important for customer experience.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Social campaigns and measurement. Social media performance. “We Why we care.

Analytics 94

Analytics Paid Search Agency Companies Enterprise Management 94

B2B Marketing Directions

MARCH 19, 2017

During the past couple of years, many B2B companies have adopted account-based marketing, and many have begun using predictive marketing analytics technologies to support ABM and other marketing efforts. Efficiency is usually measured by the percentage of potential buyers or leads who are "converting" from one lead stage to the next.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Martech Advisor

NOVEMBER 22, 2019

It is also important to track trends, measure the performance of social efforts, and engage constantly with prospects on social channels. It includes content publishing, tracking, and measuring. Your automation tool must track all your social platforms and be equipped to measure and analyze the performance of your social campaigns.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

ClickZ

JANUARY 29, 2020

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Liz Koenig is the Social Strategist for IBM Research. ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

Webbiquity

NOVEMBER 8, 2012

” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”

Curation 100

Curation Blogger Content API 100

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. If you were to rewind my career 15 years ago, it would look much more traditional around outbound marketing and events person, but you wouldn't see a lot of data and analytics focused disciplines.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Parse.ly

NOVEMBER 3, 2021

This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. As he said in his book, even if we can’t measure it or directly attribute causality, the effect of stories and narratives on economics is real and powerful.

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. E-Media Summit -->. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Rev

OCTOBER 13, 2018

This change means measuring engagement across an account, not just the conversion of one prospect. From Scoring Individual Leads to Measuring Account Activity in the Funnel. You’re going to see more people in your departments that are responsible for ABM, responsible for data orchestration, people that are responsible for analytics.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Valasys

JULY 31, 2020

The acquisition is supposed to positively impact the marketplace as brands require scalable, measurable platforms to deliver their marketing messages. The company provides exclusive insights and analytics delivered through 22 publications. The company was founded in the year 2008 and is headquartered in New York.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

MAY 20, 2019

It was found on 9 December 2008 & expanded to Asia in 2013 (under the name Mumbrella Asia). It helps organizations with predictive analytics by leveraging data based on the behavioral & research patterns of potential buyers. About Mumbrella: Mumbrella is an Australian news website focused on Marketing, PR & media industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Let’s see how Google Analytics can help you do just that. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. That sounds like “real, measurable results” to me. And this digital transformation is happening fast. Early signs, early adopters.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

KoMarketing Associates

JANUARY 6, 2014

Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. Because of this, individual/specific analytics are much more important for measurement and ongoing marketing analysis than they have been in the past.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Vendors that score very closely may have some clear differentiators that are not easily measurable.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Zoominfo

DECEMBER 19, 2018

Featured Video: How to Measure the Success of Your Content Marketing Campaign. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Google Analytics. Featured Video: How to Use Analytics with Google Ads. 5. Jon Loomer.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

JUNE 24, 2013

In 2008, science historian Michael Shermer coined the word “patternicity”. Because so many marketers are pressured er… convinced to use analytics as “proof of life” of the strategy put forward, the measurement methodologies are built on making sure that they capture ANYTHING that looks like success. More traffic?

Enterprise Management 100

Enterprise Management Work Management CMO Custom Publishing 100

WebMarketCentral

MAY 28, 2009

Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design. What are some of the best free tools for monitoring social buzz about your brand or company?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Valasys

DECEMBER 18, 2019

The blog is pledged to fuel your inner marketing genius by giving the marketers practical marketing training & education on everything related to developing, executing & measuring successful campaigns. The blog is preferred by more than 6, 00,000 marketers worldwide.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JUNE 3, 2009

Is it difficult to measure the ROI of marketing activities and prove the value to the CEO? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? Having trouble coordinating activities with other functions?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20