The Point

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

SEM 72

Change or Die | Fast Company

Buzz Marketing for Technology

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search.

Trending Sources

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Participating institutions include hospitals that participate in clinical research studies, academic medical centers that perform analytical studies on blood and tissue samples, and informatics and statistics centers that develop databases and analyze data. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. 2007). From shared databases to communities of practice: A taxonomy of collaboratories.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

One of its key evolution points was the launch of Company Profile Pages in March of 2008. version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

Case 55

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

The Problem With Predictive Analytics

Hubspot

If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics all wrong.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. Now reading from the top of the page. Skip to page top, access key T. Skip to page header, access key. Skip to main content, access key C.

API 21

Toward a New Knowledge Society

Buzz Marketing for Technology

© 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « « Prev. Next » All comments.

DMCA 16

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

Webcast: Competing on Analytics. BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. 6 Common Attributes of Knowledge Work and Knowledge Workers. The fact that knowledge workers primarily rely on their brains in their jobs rather than their bodies means that they have some attributes in common.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

More specifically, he suggests we work toward developing in ourselves (and I hope by implication, our students), six right brain “senses,” to complement our left-brain, analytic skills. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |.

Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]

Hubspot

Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. To locate these two reports, log in to your Google Analytics account and click the ‘Audience’ section under Standard Reports in the left-hand navigation bar. analytics

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. Hinshaw still considers Netezza the “killer machine” for large analytical workloads, but positions Dataupia as a more flexible product that can handle conventional reporting in addition to ad hoc analytics. “A Tags: database technology analytical database analysis systems

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics.

ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. None of which dimmed my enthusiasm when I learned about yet another analytical database vendor, ParAccel. Still, if ParAccel had one particularly memorable claim to my attention, it was having blown past previous records for several of the TPC-H analytical query benchmarks run by the Transaction Processing Council.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008.

PPC 1

Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. When is including a meta description tag important (and when isn't it)?

illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever

Customer Experience Matrix

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); This final point is particularly important, because many past analytical systems were not SQL-compatible. OK, I freely admit I’m fascinated by offbeat database engines. Maybe there is a support group for this.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Research from 2008 indicates that people only read about 20% of the text on an average web page. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics.

Lead 83

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

PPC 1

Best of 2008 (So Far) - Cool Web Tools, Part 1

WebMarketCentral

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads?

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009.

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

July 11th, 2008. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am. says: July 14th, 2008 at 6:34 am. says: July 14th, 2008 at 9:05 am. June 2008 (50).

RSS 2

Web Analytics for B2B Lead Generation

B2B Lead Generation Blog

So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. " Jasra's post outlines four key analytic areas which include: quality of leads, sales cycle, optimizing your content (for SEO and conversion) and conversion rates and funnels.

B2B 2

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Started back in 2008 this has become a core piece of reference content and was the most shared content on the Moz site this year by some margin as we can see below. B2B Content Marketing social analyticsAt BuzzSumo we love research and data.

B2B 55

Reflections on Knowledge Management and Organizational Innovation: Dr. Kirby Wright on Personal Knowledge Management (PKM)

Buzz Marketing for Technology

Thursday, May 29, 2008. Google Analytics Reflections on Knowledge Management and Organizational Innovation. A professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation).

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. Are Your Analytics Reports Breaking News or Listing Facts? What's more, as Dean points out, "In addition to being useful, these alternative site analytics solutions are fun."

More on QlikView - Curt Monash Blog

Customer Experience Matrix

Tags: qlikview database technology qliktech analytical database

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Tags: software usability measurement business intelligence software analytical database analysis systems Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support.

Infobright Puts a Clever Twist on the Columnar Database

Customer Experience Matrix

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. The net result of all this is great flexibility: users can load data from existing source systems without restructuring it, and still get excellent analytical performance. The system was officially launched in early 2008 and now has about dozen production customers.

More on Vertica

Customer Experience Matrix

Tags: column data store columnar database analytical database

Sybase IQ: A Different Kind of Columnar Database (Or Is It The Other Way Around?)

Customer Experience Matrix

The point of the original DM Review article was that there are many kinds of analytical databases available, and you should consider them all when assessing which might fit your needs. Tags: vertica column data store sybase iq database technology column-oriented database columnar database analytical database I spent a fair amount of time this past week getting ready for my part in the July 10 DM Radio Webcast on columnar databases.

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. Detailed tracking of individual behavior is quite different from traditional Web analytics, which are concerned with mass statistics—which pages are viewed most often, what paths do most customers follow, which offers yield the highest response. However, those analytics are not yet in place.

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

July 8th, 2008. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. June 2008 (50). May 2008 (26). April 2008 (10). March 2008 (13). February 2008 (19). January 2008 (2). (+) 2007 (280) December 2007 (8). Copyright © 2008. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs.

RSS 2

Best of 2007: Web Analytics

WebMarketCentral

And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."