Remove aggregator
article thumbnail

4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Lead prioritization: Sales reps spend much of their time manually qualifying leads. Social media has a 100% higher lead-to-close rate than traditional outbound marketing. Know right away if a person is happy, mad, or critical.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

article thumbnail

Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. Even though customer data remains with the channel partner, Balihoo inserts tracking codes and captures aggregate response information so it can judge the effectiveness of different programs.

article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

article thumbnail

How to Save the World

Buzz Marketing for Technology

February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. Dave Pollards environmental philosophy, creative works, business papers and essays.

article thumbnail

The Bamboo Project Blog

Buzz Marketing for Technology

Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. END RANT ).

Web 2.0 100