4 Ways Technology Has Changed B2B Selling
Zoominfo
FEBRUARY 28, 2018
Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Lead prioritization: Sales reps spend much of their time manually qualifying leads. Social media has a 100% higher lead-to-close rate than traditional outbound marketing. Know right away if a person is happy, mad, or critical.
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