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Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Stats 77

The “Marketing” Guide for Higher Education Content Marketing


With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. 4) Social Media. Social media can be a hard beast to tame.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation.

Best of 2008 (So Far) - Search Engine Marketing, Part 2


Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?


The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there.

Best of 2008 (So Far) - SEO Guidance, Part 1


There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?


Best of 2008: Social Media Optimization, Part 6


Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

The Role of SEO in PR

PR Meets Marketing

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. Google PageRank uses a scale of 1-10 to rank pages. The higher the number, the better you page "ranks" according to Google. Social Media Release in Action. .

Best of 2008: Social Media Optimization, Part 3


How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Social Tagging

Best of 2008: Social Media Optimization, Part 2


How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. social marketing.

Interesting Times in The Demand Generation Space

Digital Body Language

When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. As we close out 2008, that's where the core capabilities are in the space. This drives an increased need for cross-media integration, embedding of RSS content, and social media awareness.

Does creating content make you dumb?

grow - Practical Marketing Solutions

I turned The Content Code and Social Media Explained into audio books this year and narrated them myself (not as easy as it seems!). I turned The Content Code and Social Media Explained into audio books this year and narrated them myself (not as easy as it seems!).

Google and the Parable of the Turkey


The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Consider how much knowledge Google potentially has about its advertisers.

Why Doesn't eMarketing Seem to Work?

My Travels on the Net

What social networks should I be on? They tell you to put up a website, write an obnoxiously long sales page, get some testimonials and run a Google Adwords campaign.

Looking Back at 300: Top 10 Posts


10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Best of 2008: SEM Landing Pages


Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms.

Best of 2008: SEO Guidance, Part 5


Which social media sites are most helpful for SEO? Social traffic (e.g. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 What common mistakes should you avoid when optimizing a site for search?

Best of 2008: SEO Guidance, Part 4


Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

It is no overstatement or social media hyperbole to say that Twitter has changed my life. I signed on to Twitter in 2008 but didn’t really become a power user until the following year. Twitter is the most people-driven social media platform.

Top Blog Posts in First Three Years of WMC


Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. tags: best blog posts on social media marketing, Web 2.0,


Best of 2008: SEO Guidance, Part 3


Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

Best of 2008: SEO Keyword Tips & Tools


Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research.

The 8 Layers of a B2B Web Marketing Plan


Since Google is the dominant search engine , it's AdWords search program is the place to start. The quality of the leads tends to improve as more targeted media are used. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion.

Best of 2007: Amusing and Creative Marketing Stuff


Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target.

Best of 2008: SEO Tools, Part 2


How can you use free Google tools to benchmark your search marketing performance against your competition? What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best?

Best of 2007: Marketing Research


Does advertising on social media sites really work? Advertising On Social Networks: Risk or Reward? by MediaPost Online Spin Seana Mulcahy observes that while social media offers a powerful way to reach prospects, traditional advertising probably isn't the way to do it.

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Like KickApps, Ning is a social networking platform.

Best of 2008: Cool Web Tools, Part 3


Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online?


Best of 2007: SEO Copywriting


The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is is driven by the site's copy.

Best of 2007: Web Analytics


Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. You've heard it a million times: "You can't manage what you can't measure."

Best of 2007: Cool Online Tools


Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Best of 2007: Miscellaneous Marketing Stuff


No highly targeted Google ads based on the search terms you've entered." From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category.

Best of 2007: Interactive PR


social bookmarking, new media relations and Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.