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The “Marketing” Guide for Higher Education Content Marketing


So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. Welcome back marketers.

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Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.


Best of 2008 (So Far) - Search Engine Marketing, Part 2


Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

Best of 2007: Articles and Blog Posts on Google AdWords


This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. Give the Google Content Network another try by John W.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

Best of 2007: Cool Online Tools


Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Best of 2008: Cool Web Tools, Part 3


Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google?

Best of 2008: SEO Tools, Part 2


What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

How to Develop an SEO Keyword List


It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.


Best of 2008: SEM Landing Pages


12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Examining Google's Practices


Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines.

Top Blog Posts in First Three Years of WMC


Best of 2007: SEO Analysis Tools , January 9, 2008—the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily.

Best of 2008: SEO Guidance, Part 5


These include duplicate content, lack of keyword research, ignoring link building, her post ! Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search?

Best of 2008: SEO Guidance, Part 4


Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide.

Best of 2007: Marketing Research


Which SEO tools and techniques produce the best results—according to the experts who use them? Instead, marketers should view these sites as medium in which to track user feedback on their products and services, offer valuable content, and build relationships with prospects.

B2B Marketing Fast Fixes


Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads.

Best of 2008: SEO Guidance, Part 3


The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

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Best of 2008: Interactive PR, Part 2


What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. How do PR, SEO and social media work together to build name recognition and credibility for a company?


Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year.

Best of 2007: SEO Copywriting


The most crucial single element of SEO is the content on a website. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content.


Best of 2007: Miscellaneous Marketing Stuff


The Five Biggest White Paper Mistakes by The Content Factor Paul McKeon details the most common mistakes made in authoring white papers, including overselling, poor formatting and lack of illustrations.

Best of 2007: Website Design


Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa.


Best of 2007: Articles and Blog Posts on Strategy and Branding


Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links."

Best of 2007: Articles and Blog Posts on SEO (Part 2)


5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g.

Best of 2007: Articles and Blog Posts on SEO (Part 1)


with title tags, headlines, content optimization and meta tags at the top of the list. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. SEO is dead? Balderdash!

Best of 2008: Blogging for Business, Part 3


Content Marketing: How do you write to entertain readers? How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

Best of 2008: Social Media Optimization, Part 5


Take advantage of new tools to raise your own profile by commenting on existing content? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?

Best of 2008: Search Engine Marketing


Is there SEM life beyond AdWords (and if so, where?)? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?


Best of 2008: Social Media Optimization, Part 6


While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

Best of 2008: Random but Interesting, Part 2


Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Google and the Parable of the Turkey


On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." If Google uses the knowledge its tools enable it to gain for the benefit of advertisers and consumers, it will be difficult to topple.

Best of 2008: Social Media Optimization, Part 2


What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Best of 2008: Blogging for Business, Part 1


The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1


The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.

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Best Social Media Stats, Facts and Marketing Research of 2010


5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And which tool works best for that? In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category.

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SEO Tips to Reach the Modern Searcher

Content Standard

During its short lifetime, content marketing has matured from product- pushing to problem solving. No longer stuck in a phase of youthful selfishness, content marketing has developed an empathetic mentality needed to become what people love. Subscribe to the Content Standard Newsletter.

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.