Gene Carr's Patron Technology Blog
Buzz Marketing for Technology
JULY 24, 2008
July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. May 29, 2008. May 19, 2008.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. Welcome back marketers.
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.
Best of 2008 (So Far) - Search Engine Marketing, Part 2
OCTOBER 13, 2008
Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?
Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
DECEMBER 15, 2008
I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. The more you produce, the more content emerges in your name, your brand.
The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
Don't miss these great opportunities to build marketing content. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Where possible, you can fix this data using automated data tools.
The Role of SEO in PR
PR Meets Marketing
JUNE 12, 2008
Simply put, it's a measurement that seeks to determine the value of that page based on content and the number of inbound links to that page. He/she can create meta tags for the page, which further helps the search engine spiders to read the content on the web page.
Are Webisodes Just for B2C? Who Hired Bob?
Anything Goes Marketing
FEBRUARY 24, 2008
We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.
Best of 2007: Cool Online Tools
MARCH 3, 2008
Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.
Interesting Times in The Demand Generation Space
Digital Body Language
DECEMBER 21, 2008
When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. As we close out 2008, that's where the core capabilities are in the space. This drives an increased need for cross-media integration, embedding of RSS content, and social media awareness.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google?
Best of 2008: SEO Tools, Part 2
APRIL 14, 2009
What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search?
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide.
How to Develop an SEO Keyword List
JUNE 23, 2008
It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. How do PR, SEO and social media work together to build name recognition and credibility for a company?
Examining Google's Practices
OCTOBER 1, 2008
Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines.
Top Blog Posts in First Three Years of WMC
JUNE 25, 2008
Best of 2007: SEO Analysis Tools , January 9, 2008â€”the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily.
Best of 2007: Marketing Research
FEBRUARY 11, 2008
Which SEO tools and techniques produce the best resultsâ€”according to the experts who use them? Instead, marketers should view these sites as medium in which to track user feedback on their products and services, offer valuable content, and build relationships with prospects.
B2B Marketing Fast Fixes
JULY 14, 2008
Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year.
Best of 2007: SEO Copywriting
FEBRUARY 18, 2008
The most crucial single element of SEO is the content on a website. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content.
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
The Five Biggest White Paper Mistakes by The Content Factor Paul McKeon details the most common mistakes made in authoring white papers, including overselling, poor formatting and lack of illustrations.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Take advantage of new tools to raise your own profile by commenting on existing content? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
Content Marketing: How do you write to entertain readers? How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?
Best of 2007: Website Design
FEBRUARY 4, 2008
Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa.
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links."
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Is there SEM life beyond AdWords (and if so, where?)? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
with title tags, headlines, content optimization and meta tags at the top of the list. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. SEO is dead? Balderdash!
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.
Google and the Parable of the Turkey
JULY 22, 2008
On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." If Google uses the knowledge its tools enable it to gain for the benefit of advertisers and consumers, it will be difficult to topple.