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63 Digital Advertising Terms Every Marketer Should Know

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Old Spice’s Choose Your Own Adventure Game ad on Instagram. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. Above the fold: the top half of the New York Times, July 2, 2008.

Why the Blog Post Is the New Ad Unit


And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit.

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Top Blog Posts in First Three Years of WMC


Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO.

The 8 Layers of a B2B Web Marketing Plan


That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. Since Google is the dominant search engine , it's AdWords search program is the place to start.

B2B 1

Best of 2008: Cool Web Tools, Part 3


Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? It can be used to create banner ads, slide shows or Flash-like animations.