ClickInsights: Biggest roadblock to converting marketing leads
JANUARY 21, 2010
One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Ardath Albee is a B2B Marketing Strategist.
ClickInsights: How can B2B marketers use content effectively for demand generation?
AUGUST 27, 2009
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.
ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
SEPTEMBER 17, 2009
One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content?
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
OCTOBER 15, 2009
What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Marketo's Modern B2B Marketing.