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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. One of the more recent studies was described in a March 2010 article in the Harvard Business Review. The risk of a recession in the U.S. Let's take a closer look at those three.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. The lead rate we track against GDP includes short- and long-term leads.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Client counts are reported only for 2008 through mid 2011. But can we really ignore professional services?

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Copyright © 2010 Tiecas, Inc.

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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. In terms of what’s changed, two main things come to mind. And how have you seen the success criteria change in recent years in terms of content? . I thought, “what am I going to do now?”

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Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

I prefer “audience&# because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people. It's no longer only about how many widgets you sell in the short term, but who you sell them to.