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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. I’ve called them marketing technologists.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

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Activate Acquires Green Leads

Smashmouth Marketing

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. Enough business.

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The Yin and Yang of High-Performance Marketing

B2B Marketing Directions

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Example : As early as 2008, networking giant Cisco has been using social media to launch products. It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. They also established a Second Life presence that included a pre-event concert featuring eight bands.

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The real and complete history of social media marketing

illumin

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. The birth of paid social With the rise of social media came the birth of social media marketing. In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8

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How B2B brands can benefit from social listening

Brandwatch Marketing

Example : As early as 2008, networking giant Cisco has been using social media to launch products. It was only in 2010 when they had social data insights and enough confidence to launch a new router via social media channels alone. They also established a Second Life presence that included a pre-event concert featuring eight bands.