The State of the Blogosphere 2010

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The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.

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Trending Sources

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

17 Compelling and Highly Usable B2B Marketing Statistics

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Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. busgets in 2010.

Open Research: A Framework for Social Analytics

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2010 B2B Marketing Budgets and Mix Trends Research

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Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

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What’s Worth More?


However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. The Heart of Growing Conversion Rates,&# 2008).

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

in January 2008. Forrester Blog for Interactive Marketing Professionals. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking.

Simply Put: Simplicity Is a Strategy

Marketing Action

In 2010 they began an annual Global Brand Simplicity Index to evaluate the “state, significance, and impact of simplicity on brands.” Forrester’s comments pointed to simplicity as a key factor: “L2RM platform buyers need to remember that more is not better; more is simply more.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1%

How does Time affect Marketing Accountability?

Modern B2B Marketing

CMO Council: Marketing Outlook 2008.). Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

Finding B2B Social Media Tools That Add Value – not Just Time

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Start with Forrester’s POST approach , and fold the tools in later.

5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Modern B2B Marketing

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

A New Framework for Sales Enablement

Marketing Action

No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

The Revenue Performance Management Bandwagon

Modern Marketing

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. We hosted webinars on RPM with Forrester Research. Revenue Performance Management Eloqua Forrester Gartner It's All About Revenue JMP Securities RPMby Brian Kardon | Tweet this. Following is a post from our internal blog.

American Business Media - Research & Marketing

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Turning Web Site Visitors into Paying Customers

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Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.


Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner.