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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why. Follow the memes.

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Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth

The ROI Guy

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 The 2010 growth forecasts, although positive, are lower than the original 4.1 percent decline from 2008. trillion, a 5.9

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Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% Zenith predicts that that Internet will overtake radio in percentage of total ad spend next year, and overtake magazines in 2010. globally to $486 billion. this year).

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. This growth is estimated to continue in the double digits this year, with content marketing global spend estimated at $145B for 2015, with revenue slightly over $30B. CrunchBase. 11,000,000. 24,246,000.

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Happy Holidays, Content Marketers!

Ambal's Amusings

Do something charitable : In this 2008 pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Go out on a limb and forecast trends in your subject area for the coming year. Here's a Harvard Business publishing post about Social Media Trends for 2010.

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Would You Try It With a Fox?

Convince & Convert

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. With Google’s Chrome OS on the horizon, it seems the forecast is for everything to happen in the cloud, not via device-specific apps.