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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. They are raving about Eloqua 10.

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Study: B-to-B Marketers Lagging With Social Media

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FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

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The Revenue Performance Management Bandwagon

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In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. Re-position Eloqua as the business and thought leader of RPM. A new software category is a rare event.