Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. By early 2010, that number was over 5,000.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. What are some B2B brands that you admire for other reasons? Melisse: I largely come from the B2C world, so I won’t pretend to be as in-depth as some of my colleagues would be about the B2B space.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

OCTOBER 31, 2010

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! What We Can Learn From the Lords of Strategy » Who We Are B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. and great speech!) Thanks for this post, a good read.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? The next primer was, I wrote a book in 2010, and I went to go market it. Now, you're in B2B. What started that season, I thought, was a differentiation from B2C, and B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Atomic Reach

JANUARY 3, 2019

In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? & Go Canada!]

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 28, 2010

The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] John Robbins RT @DebWeinstein: MUST Read!

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Companies spent 17% less on trade shows in 2009 verses 2008 4. Marketing Evolution.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

B2B Marketing Directions

AUGUST 30, 2020

Image Source: The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles over the past few years - technology, data, and content. The 2018 content marketing survey by the Content Marketing Institute and MarketingProfs, found that 91% of B2B companies were using content marketing.

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 155

Social Media Media Paid Content Work Management 155

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Why not use it? Facebook Insights. Google Analytics. They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. London-based Infinity was founded in 2010 and has 135 employees. Santa Barbara, California-based Invoca was founded in 2008. A screenshot showing several CallTrackingMetrics dashboards (via CallTrackingMetrics). It has 65 employees and is privately funded.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Twitter 100

Twitter Stats Tools Tips 100

Biznology

APRIL 18, 2013

A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

Oktopost

AUGUST 15, 2022

Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram. A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? How about in the B2B space? You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Content Standard

JUNE 12, 2015

Pre-roll has been around since 2008 , and on a surface level these little ads are not much different from regular television commercials. Millennials use smartphones to do important life things, from making purchases to paying bills, which makes mobile advertising a growing priority for B2B and B2C brands.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The 2008 recession permanently altered how companies think about measurement. Pinterest launched in March 2010, and Instagram in October 2010.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. At Monday’s Social Fresh conference in St.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? 74% of twitterers have no kids at home.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

JULY 21, 2020

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: Netflix is a B2C media-service provider for entertainment purposes. B2B or B2C?: HubSpot is a B2B marketing tool for businesses of all sizes. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world. Well said, and I completely agree. than r non-users.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119