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The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) December 13, 2010 The State of the Blogosphere 2010 Edouard, done…added.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The Truth About the Average Twitter User [STATS] by Mashable.

Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010


The average visitor spends 66% more time on these sites than they did a year ago. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. at the end of 2010.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

What’s Worth More?


Companies that automated lead management processes realized 10% or greater revenue increase within six to nine months (Gartner, “The Top Six CRM Marketing Processes for a Cost-Constrained Economy,” 2008). The Heart of Growing Conversion Rates,&# 2008).

Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008). o Larger companies (100 employees or more) spend an average of 18% of their budget for content marketing. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. The enclosed Microsoft technical white paper weighs in at a whopping 65 pages of content, about average for most technical white papers. Do you know your white paper audience?

What the Crumbling State of the Media Means for Digital Marketing


A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020.

99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Copyright © 2010 Tiecas, Inc.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Copyright © 2010 Tiecas, Inc.

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. You cant solve customers problems Achinta Mitra July 2, 2010 at 9:53 am Bruce, Thanks for stopping by and leaving your thoughtful comment.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Throughout the 1990s, Paychex grew on average 20 percent annually. Then 2008’s recession slammed into Paychex’s market with hurricane force. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We

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Best Social Media Stats and Market Research of 2009


Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% from 2006 to 2008. in 2008 versus 2007. The average user logs into a social network account about four times daily, five days a week, and spends about one hour per day on the network. In health care, 65% of search visitors came from Google, also significantly lower than the market average of 73%.

Mobile App Downloads Are The New Email Opt-in


Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption.

What Can Social Media Do for Your Business? Simple: Leads.


The graph above represents leads generated on from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April 2008 and March 2010. So you've been listening to your techie nephew talk about Twitter and Facebook.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1%

Persistence is fertile


We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.”

IDC: Tech Marketing Budgets Up, But Lag Revenue Growth

The ROI Guy

in 2010 compared to 2009 levels. compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. Marketing Growth Lags Revenue Growth IDC also tracks and compares marketing growth vs. revenue growth, and for the first half of 2010 the survey revealed that IT vendor revenue grew at a healthy 5.8% Enough being done to prove returns and drive even more investments in 2011?


10 User Generated Content Campaigns That Actually Worked


In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. increase in revenue between 2009 and 2010.

14 of the Best College Websites (And Why They're So Awesome)


Think about the average college's website for a second. Their homepage, designed by White Whale Web Services and launched in February 2010, features a number of colorful bars that act as a navigation system. Chances are, it feels a little out of date.

An Actionable Guide to Visual Storytelling


As recently as November 2008, there were virtually no Google queries for the word combination: . . As recently as 2010, something as simple as an infographic could cost thousands of dollars to produce. . 15 Tools, Techniques and Examples to Help Cut Through the Noise.

Diversity: A Strategic Business Issue

Marketing Action

The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010.

10 Fast Facts About HomeAway

Modern Marketing

million in 2010 and $52 million in first three months of 2011. in 2010 and 76.7% In 2010, 91.1% between the end of 2008 and the end of 2010. During that period the average revenue per listing was $328. According to comScore, the company averaged 9.5

Personalize, Challenge & Engage

The ROI Guy

In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose?

From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement


A typical TV spot will cost $350,000 on average to shoot , and tens of millions to run for a few small flights -- most of which will be skipped or will fail to register for one reason or another," Priceonomics reported. 3) Dr. Pepper in 90210 (2008).

60 Inspirational Holiday Marketing Statistics


billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58

9 Reasons Your Marketing Agency's Retainers Aren't Bigger


When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

The Psychology of Choice


A 2008 study by Kelly Danaher and Christian Crandall found that men’s performance worsened and women’s performance improved on AP Calculus tests if demographic information was filled out after the test was over. A supermarket has an average of 42,686 different SKUs.

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Strategies for B2B Marketing in a Recession, Part 2

Modern B2B Marketing

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. Most CEOs would agree that the average sales team wastes 45% of its time on inefficient tasks.

The Marketer's Scoop on Instagram and How to Use It


In 2008, the age of the average user jumped to 33. In 2010, it was up ever further to age 38. Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram.

Bulls, Bears, Bernanke and BtoB Lead Generation


In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).

The Power of Pre-Roll Mobile Advertising in Connecting with Millennials

Content Standard

Pre-roll has been around since 2008 , and on a surface level these little ads are not much different from regular television commercials. According to eMarketer and TubeMogul , average monthly cost per minute viewed for pre-roll amounted to 3.2