2008, 2009 and SEM - B2B Marketing Zone

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 19, 2009

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead

Cost per Lead Inbound Marketing Top of Funnel Cost

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 4, 2009

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead

Cost per Lead Inbound Marketing Top of Funnel Cost

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links.

Social Media

Social Media Optimization Media Web 2.0

20 LinkedIn Groups Every Marketer Should Join

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley. Why This Group Is Awesome. Type: Professional Group.

Linkedin B2B Thought Leadership Planning Demand Generation Agencies

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start?

SEO

SEO SEM Best Practices Buzz

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. in January 2008. Brian Carroll's book Lead Generation for the Complex Sale.

ROI

ROI B2B Marketing Paid Search Agency Planning

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. It’s also a great way to push your thought leadership to a wider audience. Great stuff. I enjoy your blog. Chris @ckochster.-= Chris Koch´s last blog. link] Chris Koch Hi Jay, Nice post. Great stuff.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media

Social Media Media Paid Search Agency Video Marketing

Marketer of The Month Podcast- Breaking Down B2D Marketing With the Chief Marketing Officer of Stack Overflow

Outgrow

AUGUST 26, 2022

Khalid El Khatib: Sure, Stack Overflow itself is a technical term an error that developers experienced, and that was the name of the community after a naming contest that was run in 2008 or 2009 when the site was launched. And there are built-in demands given the massive reach that our public site has and has had since 2008.

Work Management

Work Management Marketing Management Paid Search Agency Outgrow

B2B Marketing ROI

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management

Work Management Marketing Management Marketing Automation Services B2B Marketing

Looking Back at 400: Top 10 Posts

WebMarketCentral

SEPTEMBER 24, 2009

. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. 2: Average CTR for Banner Ads - New Data , September 16, 2008 As with AdWords, benchmarking data for banner ad performance is also difficult to find.

Banner Ads

Banner Ads Web 2.0 Eloqua CTR

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. B2B Marketing: Red-Headed Step-Child of SEM World? last year (2009).

Paid Content

Paid Content Stats Social Media Marketing Budget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

I work for a small advertising agency that has seen huge results from SEO/SEM and social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

The Eight Best Social CRM Tools

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

Marketing Automation Services

Marketing Automation Services CRM Marketing Management Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook

Facebook Marketing Websites Paid Content Social Media

B2B Marketing Zone

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Webinars

Trending Sources

High-Performance Email Marketing for Attracting and Engaging.

Webinars

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Social Media Optimization, Part 6

20 LinkedIn Groups Every Marketer Should Join

Best of 2008 (So Far) - SEO Guidance, Part 2

Does Your Blog Have a Long Tail | Blogging and Content Creation.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Convince and Convert Blog: Social Media Strategy and Social Media.

14 Things I Think I Think About Social Media

Marketer of The Month Podcast- Breaking Down B2D Marketing With the Chief Marketing Officer of Stack Overflow

B2B Marketing ROI

Looking Back at 400: Top 10 Posts

Best Social Media Stats, Facts and Marketing Research of 2010

Convince and Convert Blog: Social Media Strategy and Social Media.

The Eight Best Social CRM Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

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