B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I would recommend to post in on your website and even create an RSS feed.

RSS 2

How NOT to pitch a blog | Online Marketing Blog

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Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. Everyone who writes a business blog ultimately wants the same thing—more traffic.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget?

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. Posted by: Jeremy Lundberg - DLC-Solutions.com | May 21, 2008 1:37 PM. We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009. Posted by: JC Cameron | May 21, 2008 1:38 PM. ReadWriteWeb.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds. RSS Feeds » LEADERSHIP. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |.

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Content Curation Grows Up, Original Content Still Key

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Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers!

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow.

SQLStream Simplifies Event Stream Processing

Customer Experience Matrix

The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources. The product itself was launched only in 2008 and currently has about a dozen customers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? 2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009).

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

B2B Marketing ROI

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Written by Adam Blitzer April 14, 2009 at 10:00 am Posted in Email Marketing Tagged with deliverability , Email Marketing Reputation Monitoring with Twitter leave a comment » Like blogging before it, Twitter has pushed us even further into an era of an unprecedented for reputation monitoring.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Numeric Scoring: The Key To Lead Management Success

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Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score.

The State of the Blogosphere 2010

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Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

RSS 2

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

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5 Proven Strategies for B2B Social Media Marketing

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Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

5 Proven Strategies for B2B Social Media Marketing

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Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

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Study: B-to-B Marketers Lagging With Social Media

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RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs.

Marketing Metrics 101 for B2B Startups

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

2 Mistakes that Cause Content Syndication to Fail

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