2008 and 2009 - B2B Marketing Zone

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Privacy Policy | Site designed by AMAInteractive a div.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimization

Optimization Web 2.0 Planning Buying Cycle

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Privacy Policy | Site designed by AMAInteractive a div. I came across two research studies that answer the last question with a big YES! Resources

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Privacy Policy | Site designed by AMAInteractive a div. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Privacy Policy | Site designed by AMAInteractive a div. Branding is an expense item like the rest of marketing. Copyright © 2010 Tiecas, Inc.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. Resources

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Privacy Policy | Site designed by AMAInteractive a div. Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs. Copyright © 2010 Tiecas, Inc.

Curation

Curation RSS Web 2.0 Content Marketing

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Planning

Planning B2B Marketing Emarketing B2B

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Features

Features Web 2.0 Planning Work Management

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media

Social Media Paid Content Media Advertising Agencies