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Best of 2008: Sales & Marketing Copywriting


Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Another of Brian's most entertainingly educational posts of last year was The Inigo Montoya Guide to 27 Commonly Misused Words.

Numeric Scoring: The Key To Lead Management Success

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Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. 4) Rescore contacts place in nurturing, education, or development campaigns. Posted by: Laura Ramos | April 25, 2008 at 07:39 PM I'm missing something.

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The State of the Blogosphere 2010

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Technorati reports that most bloggers classify themselves as hobbyists. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today


Best Social Media Stats and Market Research of 2010 (So Far)


30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs.