Remove 2008 Remove 2009 Remove Aggregator Remove Customer

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. in January 2008.

Trending Sources

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Then 2008’s recession slammed into Paychex’s market with hurricane force.

Help 105

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Searchers Using Longer Queries in 2009 by Small Business Search Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. Largely using humor as a way to hook and engage customers and new customers.

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Every [vendor] has a customer success team.” Could people trust a large institution in 2008 and 2009? Handley described this first question as an empathy hack, saying “in a marketing context, this is reframing a service or product as a clear value for the customer.”

Digital Body Language and Economic Health [Chart]

Modern Marketing

by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. We decided to look at the aggregate website activity of companies over 1 billion in revenue over the past 4 years, and see how it compares.

How a Small VC's Commitment to Content Made a BIG Difference


When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution.

How a Senator Uses Social Media


Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place.

Best Social Media Stats and Market Research of 2010 (So Far)


30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs.