Best of 2008 (So Far) - Website Design, Part 2
DECEMBER 17, 2008
What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective?
Best of 2008 (So Far) - Web Marketing Research, Part 2
DECEMBER 4, 2008
Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. The best research tells you not only what's happening, but why.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful?
Best of 2008 (So Far) - Cool Web Tools, Part 2
NOVEMBER 10, 2008
Here are more of the most useful business, social media and web marketing tools of 2008.
Best of 2008 (So Far) - Website Design, Part 1
SEPTEMBER 23, 2008
Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape?
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. Which blogging platform is best for your needs?
Best of 2008 (So Far) - Web Marketing Research, Part 1
SEPTEMBER 15, 2008
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream?
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.
Best of 2008 (So Far) - Cool Web Tools, Part 1
AUGUST 25, 2008
Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Want to know how to post links to dozens of popular social bookmarking sitesâ€”in a hurry? Use Google to track the status of almost any flight or find legal free music downloads?
Best of 2008 (So Far) - Search Engine Marketing, Part 1
AUGUST 14, 2008
In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.
Best of 2008 (So Far) - SEO Guidance, Part 2
AUGUST 1, 2008
So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009.
Best of 2008 (So Far) - SEO Guidance, Part 1
JULY 28, 2008
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them.
Best of 2008: Website Design
MARCH 6, 2009
Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design?
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.
For Marketers, What Recession? Part 2
AUGUST 22, 2008
But the fact that that marketers, usually among the first crewmembers to be thrown overboard in an economic tempest, apparently aren't getting tossed to the sharks in droves is still news to be celebrated. ** technorati tags: recession, second quarter 2008 U.S.
Best of 2008: Web Analytics
FEBRUARY 10, 2009
Here's a brief review of some of the best posts written recently about web analytics.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?
The Case of the Missing Leads: An SEM Mystery
DECEMBER 29, 2008
It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. Hello Sugar," I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. Care for a drink?" "No
Can Social Media Save Detroit?
DECEMBER 22, 2008
Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford.
7 More Things Few People Know Anout Me (and even fewer care)
DECEMBER 19, 2008
Paul Jahn over at the LocalMN Blog has tagged me, along with a few other people I need to get to know, in the spirit of the holidays, to write seven things that most people don't know about me. So here goes: 1. I've coached youth sports for six years—four years of baseball, two of soccer.
Getting More Out of Each Click, Part 2: Docmetrics
DECEMBER 18, 2008
WMC Interviews: Anne Holland
DECEMBER 15, 2008
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
"SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense.
Four Reasons to Keep Branding During a Recession
NOVEMBER 19, 2008
The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response.
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
Viral Marketing Campaigns - Keep It Simple
NOVEMBER 17, 2008
Creating a successful viral marketing campaign has been likened to hitting home runsâ€”you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate.
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR?
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone.
McCain, Obama, and Marketing Part 2: Brand vs. Value
NOVEMBER 3, 2008
The presidential election now upon us offers an interesting contrast in marketing approaches. One candidate is all about brand, image, and soaring rhetoric that appeals to the heart. The other is (significantly) less flashy but appeals to our more practical side.
What Works Now in B2B Lead Generation, Part 1
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500).
LinkedIn B2B Surveys - Will They be Social?
OCTOBER 24, 2008
Fishing for B2B leads? Choose the right bait.
OCTOBER 22, 2008
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time.