Smashmouth Marketing

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green?

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green?

Alton Brown's Green Holiday Fruit Cake - Good Eats

Smashmouth Marketing

I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media.

SEM 2

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

Groundwork Lawrence's Glow Gala - Hall of Fame Cause

Smashmouth Marketing

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10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

KUDOS! Melissa Makes the Basketball Team

Smashmouth Marketing

Lots of basketball genes in my daughter Melissa (freshman at Andover HS). Her mother was on a state finals team with Andover, and her grandfather won the first Bob Cousy award in the '60s. She made the team. Congrats love!

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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from?

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from?

That Clank When We Used To Hang Up The Phone

Smashmouth Marketing

Remember the old rectangular wall phone with a rotary dial that we all had before touch tone (ok, some of you just got dated as young). I was just watching an episode of Mad Men and without paying much attention I heard that "clank" sound when those old phones got hung up.

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson.

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Comparing Apples to Oranges Part 2

Smashmouth Marketing

I had to followup to my previous post regarding the massive proportion differences between European food and American food.

Comparing Apples to Oranges

Smashmouth Marketing

As you can see from the picture of my long time friend and colleague, Steve Hyde , cars are not the only thing oversized in the US. Our fruit is noticeably bigger (20% - 30%) than this example of an orange and apple from Cologne Germany.

Did We Get Screwed For 8 Years or Are We About To Get Screwed, (cause you know he's in for 8)

Smashmouth Marketing

So my wife and I are now like Mary and James Carville. For years I was born and raised a republican, but after starting my own company and getting involved in some non-profits, studying Buddhism and learning a bit about compassion , I've realized that upbringing aside, I'm a democrat.

Scrabble Jubilee

Smashmouth Marketing

Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment).

Scrabble Jubilee

Smashmouth Marketing

Call me a geek, but I'm a gamer. Competitive scrabble being one of them. I've played some live tournaments, not many, but I've got more than 2000 registered tournaments on the Internet Scrabble Club and a tournament rating of 1112 (at the moment).

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms.

Antipasto or High Fructose Corn Syrup?

Smashmouth Marketing

Arived in San Francisco a couple hours ago and thankfully I passed up the $7 airplane "snack". I know the flight attendants thought I was a bonehead because I asked if I could see the nutrition labels. They had one open so I took a peak.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email. Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0

Eat Local Month in SFO

Smashmouth Marketing

How timely, I'll be in the bay area later this week to attend Sales 2.0 and I've found out that this is Eat Local Month. San Francisco has always had some great places with local cuisine, my favorite being Alice Waters' Chez Panisse over the bridge in Berkely.

Call for Eco Art & Lawrence, MA

Smashmouth Marketing

One of my top causes, Groundwork Lawrence , has put out a call to artists for Eco-Art that can be donated to their annual fundraiser on Dec 11. What qualifies? It incorporates at least one of the “3 R’s” (Reduce, Reuse, Recycle). It promotes environmental awareness.

Make and Guerrilla Art

Smashmouth Marketing

One of my favorite publications/blogs is Make , the ultimate read for geeks, creative types, do it yourselfers and artists. This recent post regarding a guerrilla art piece in Dresden, Germany called the Funnel Wall demonstrates their ability to bring interesting stories to us. Check it out.

New England Real Ale eXpo (NERAX)

Smashmouth Marketing

Met a friend of ours, Chris Haigh, in Haverhill today for a real ale fest ( NERAX ). Great time. My favorite was Criminal Gravity. Flavor with a kick. In the photo, you can see each cask the ale is delivered in. Really an amazing event.

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Who is the Greener Candidate?

Smashmouth Marketing

After months of hearing McCain and Obama's green policies , the verdict is out. The winner is everything green. Their opinions may differ, they may stray on some policies or feel passionately about others. Green issues have made it to the prime time.

Getting Things Done (GTD) - Don't Slip

Smashmouth Marketing

PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for? A few years ago I started using the GTD system that became popular as a result of the book Getting Things Done by David Allen.

Getting Things Done (GTD) - Don't Slip

Smashmouth Marketing

<-- This recent entry on one of me and my daughter Rebecca's hall of fame sites, the live art project PostSecret , reminded me of a post I've been wanting to write. How do I stay on top of what needs to be done for the company, the house, my family, for?

Eat Food, Not Too Much, Mostly Plants

Smashmouth Marketing

Just finished reading In Defense of Food by Michael Pollan , the author of The Omnivore's Dilemma. Both are wonderful books on the topic of food, whole food, and the conspiracy of industrialized food companies including a dis on McGovern. His latest book covers the lifestyle of eating healthy.

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Improv Everywhere

Smashmouth Marketing

A couple years ago a friend turned me on to Improv Everywhere. They create scenes of chaos and joy in public places. Performance art. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents.