Marketing Insider Group

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). He encounters other developers (allies) who share his goal and provide knowledge that helps him develop blockchain.

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Weekend Reading: “They Ask You Answer” by Marcus Sheridan

Marketing Insider Group

” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. How did […]. The post Weekend Reading: “They Ask You Answer” by Marcus Sheridan appeared first on Marketing Insider Group.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). These are standards from the World Wide Web Consortium (W3C). W3C published the first standards in 1999. The current version is WCAG 2.1.

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3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

During the global economic crisis of 2008, an estimated 2.6 You may be thinking this is all very well when you’re literally in the trenches, but how can we take lessons from the military model of employee engagement and apply it to the corporate world? Commit to Your Employees. million people lost their jobs in the USA alone.

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Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

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Why I Bet My Career On Content Marketing

Marketing Insider Group

” And that was way back in 2008! The great ads touch our hearts and inspire our minds through emotion. Seth Godin said that “ content marketing is all the marketing that’s left.” Peter Drucker said “ The aim of marketing is to get and keep customers.”