Biznology

Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.

The Medium.com is the message

Biznology

Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.

Trending Sources

The ugly side of digital transformation

Biznology

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock.

Advertising methods are too ephemeral

Biznology

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion.

Social media marketing isn’t a popularity contest

Biznology

Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.

3 Big trends converging for big branding opportunities

Biznology

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008).

Wikipedia Management for Dummies

Biznology

Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times.

Why the airlines must improve their brand image

Biznology

The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. The negative perceptions of the major U.S. airline brands (e.g.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.”

My social media marketing posts from 2011

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe.

How to write for social media

Biznology

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Video 42

How Tim Cook is transforming the Apple brand

Biznology

72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation.

5 studies prove social media is less than 6 degrees of separation

Biznology

STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon.

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

I know plenty of businesses who were doing everything right just before the economy cratered in 2008. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business.

The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.

API 50

Google finally gives you a way to escape Negative SEO

Biznology

I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there.

Re-branding the Republican Party

Biznology

While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish.

Full time, internship, or freelance?

Biznology

The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis.

Hindsight 20/20 Series: 3 Metrics – social business friend or foe?

Biznology

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. (Photo credit: Wikipedia).

How to avoid Google’s huge mistake

Biznology

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies.

Data, data everywhere, nor any drop to think

Biznology

I still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail.

The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Because DataSift is the poster child of the stratification of the social media listening market.

Information overload: beyond better filters

Biznology

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now.

Bean counters and Innovators: Facing off on social media ROI

Biznology

Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Image by seanmcmenemy via Flickr. ROI or no ROI?

Today’s big branding issue: what should companies stand for?

Biznology

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades.

You’ve probably over-farmed your donors’ land

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia.

Why Millennials Are Resistant to Advertising and Politics

Biznology

Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward. Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.

The “Name Game” challenge: creating that ideal brand name

Biznology

Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image.

A Skewed Web: Are you an outlier?

Biznology

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

Can the Yellow Pages Beat Google?

Biznology

Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia.

FIFA World Cup: Social Media Roundup

Biznology

Image via Wikipedia. by Aaron Kim.

Don’t admit that you are old in digital marketing

Biznology

And I left that job in 2008, so I am even older now. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.”

Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Are you an original thinker?

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.

Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Wednesday, April 23, 2008. May 9, 2008 8:12 AM. ▼ 2008. (42). skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. 5 Things You Can Do to Begin Developing Your Personal Learning Network.

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy.

Change or Die | Fast Company

Buzz Marketing for Technology

March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free. Sign up Learn More Already a member?