Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
This all changed with what we call the Lehmann Shock in 2008. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.
The Medium.com is the message
MARCH 3, 2015
Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.
The ugly side of digital transformation
NOVEMBER 14, 2016
Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
3 Big trends converging for big branding opportunities
NOVEMBER 17, 2014
76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008).
Wikipedia Management for Dummies
FEBRUARY 10, 2015
Edit: Since 2008, Darlene Brennan has taken part in eighteen team challenges where she ranked #1 on the individual standings eight times.
Why the airlines must improve their brand image
JUNE 17, 2016
The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. The negative perceptions of the major U.S. airline brands (e.g.
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Photo credit: Wikipedia. We’re entering – or, I should say, re-entering – an era where “Content is King.”
How to write for social media
JANUARY 13, 2016
He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).
My social media marketing posts from 2011
SEPTEMBER 10, 2013
You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe.
How Tim Cook is transforming the Apple brand
MARCH 16, 2016
72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation.
5 studies prove social media is less than 6 degrees of separation
APRIL 16, 2012
STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 Cover of Kevin Bacon.
6 Things the Baseball Playoffs Can Teach You About Online Marketing
OCTOBER 25, 2012
I know plenty of businesses who were doing everything right just before the economy cratered in 2008. I’m a big baseball fan. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business.
The social media listening market is maturing
AUGUST 29, 2012
WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.
Re-branding the Republican Party
APRIL 14, 2016
While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish.
Google finally gives you a way to escape Negative SEO
OCTOBER 18, 2012
I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there.
Full time, internship, or freelance?
MAY 20, 2016
The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis.
30 fascinating facts about organic vs paid social media
APRIL 24, 2017
338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
Hindsight 20/20 Series: 3 Metrics – social business friend or foe?
JANUARY 10, 2014
Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. (Photo credit: Wikipedia).
How to avoid Google’s huge mistake
OCTOBER 10, 2014
In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies.
Data, data everywhere, nor any drop to think
SEPTEMBER 6, 2013
I still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail.
The Stratification of Social Media Listening
SEPTEMBER 16, 2013
Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of Tumblr, but maybe you don’t know DataSift–it is time to learn. Because DataSift is the poster child of the stratification of the social media listening market.
Information overload: beyond better filters
NOVEMBER 13, 2014
A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now.
Bean counters and Innovators: Facing off on social media ROI
NOVEMBER 23, 2011
Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Image by seanmcmenemy via Flickr. ROI or no ROI?
Today’s big branding issue: what should companies stand for?
APRIL 16, 2015
Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades.
You’ve probably over-farmed your donors’ land
OCTOBER 25, 2011
You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Image via Wikipedia.
Why Millennials Are Resistant to Advertising and Politics
JUNE 17, 2015
Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward. Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.
The “Name Game” challenge: creating that ideal brand name
NOVEMBER 12, 2015
Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. Branding is more than finding a new name or image.
A Skewed Web: Are you an outlier?
AUGUST 16, 2010
Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).
Can the Yellow Pages Beat Google?
OCTOBER 27, 2010
Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" Image via Wikipedia.
FIFA World Cup: Social Media Roundup
JULY 5, 2010
Image via Wikipedia. by Aaron Kim.
Don’t admit that you are old in digital marketing
JANUARY 2, 2017
And I left that job in 2008, so I am even older now. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.”
Kimberly-Clark uses a social media quiz to woo young talent
NOVEMBER 1, 2016
I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Are you an original thinker?
The Rapid eLearning Blog
Buzz Marketing for Technology
JUNE 27, 2008
June 24th, 2008. June 17th, 2008. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.
Google Guide--Tutorials on How to Use Various Google Features and Services
Buzz Marketing for Technology
JULY 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman.