Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Popup blockers have been a standard feature of most browsers for years. Do you want to see the same ad and hear the same jingle over and over again? Remember the Toyota “Saved by Zero” TV ads?

Rules 100
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Selling your Lead Generation Content

Digital B2B Marketing

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Would a 2008 social media impression be comparable to a 2011 impression? It will be another year before most companies can realistically attempt this. Models also requires stability in the data used. Social media is changing rapidly. Even with a consistent unit of measurement, would it be consistent over time?

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Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. It may be hard to skip a print ad, but it isn’t hard to skip print. With almost any publication available online, hours or days before it arrives in your hands, more and more consumers are just avoiding print.

Facebook 100