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AUGUST 12, 2008

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. August 19, 2008 in Sales Materials , Working with Writers | Permalink. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Social Media.

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DECEMBER 16, 2008

December 16, 2008 in Sales Materials | Permalink. Although this book is directed to salespeople, marketers should also read it to understand the daily challenges that face their sales forces and how new marketing efforts can ease the sales process. TrackBack URL for this entry: [link].

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NOVEMBER 11, 2008

November 11, 2008 in Case Studies | Permalink. Although I have not participated in this conference myself, the program looks very relevant and past events have been well attended by technology company representatives. Learn more:  Customer Reference Forum. TrackBack URL for this entry: [link].

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OCTOBER 28, 2008

  October 28, 2008 in Sales Materials , Working with Writers | Permalink. Or, if multiple reviewers are providing conflicting comments, decide whose comments to accept or ask them to reach agreement and provide a single, clear set of changes. Which strategies have you used to handle problem drafts and cranky reviewers?

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