Tony Zambito

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. Neighbor meeting neighbor for the first time. .

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce.

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.      In many ways, eBay's Marketplace can be viewed as a microcosm of the larger economy of marketplaces. 

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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  .  As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable. 

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. by Aha-Soft. The index fell by nearly 778 points or almost 7%. In October of that same year, the Dow tumbled yet another 733 points, or by 8%.