Ambal's Amusings

article thumbnail

Social Media Goes Corporate

Ambal's Amusings

Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009. As the lines between disciplines blur, you’ll find yourself working new tactics into your strategies.

article thumbnail

Happy Holidays, Content Marketers!

Ambal's Amusings

Do something charitable : In this 2008 pre-holiday post, Chris Brogan requests that instead of sending holiday cards, readers contribute to particular causes. Think of ways you can package your content so that it becomes a gift or a special offer. Does your organization support a fundraising or community cause?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee. Get Content.

article thumbnail

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

in January 2008. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc.

article thumbnail

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. As an example, enclosed are two white papers from the same enterprise organization, Microsoft. Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study.

Paper 100
article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

in January 2008. Blog B2BContentMarketing Twitter SeamusWalsh. "The right content at the right time to the right people." " Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

in January 2008. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. Bounce rate should be analyzed daily. Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc.

ROI 100