Smashmouth Marketing

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Activate Acquires Green Leads

Smashmouth Marketing

2008 The two of us get married. We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2009 Closed our first billion-dollar company (at higher than industry price).

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.