Sword and the Script | B2B

JUNE 27, 2023

The company has conducted this survey every year since 2007. Click To Tweet Comment: This finding mirrors a Ziff-Davis survey of B2B tech buyers a few years back that found prospects consume 11 or more pieces of vendor content as they research and evaluate options. The Bridge Group has produced this report every year since 2007.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Zoominfo

OCTOBER 14, 2018

of the time ( source ) Less than 2% of cold calls actually result in a meeting ( source ) Less than 1% of cold calls lead to a sale ( source ) In 2007 it took an average of 3.68 Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. Append your data.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Conversica

OCTOBER 28, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Of course, every vendor argues it does this better than anyone else. The company currently has more than 50 clients, mostly large B2B technology vendors.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Hubspot

JANUARY 17, 2023

Writing reports and proposals for vendors or clients. On top of that, the total number of technology startups has increased by 47% since 2007, creating a growing need for capable tech sales professionals. Because tech sales is a multi-step process, your responsibilities could also include: Generating and scoring leads.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

ViewPoint

AUGUST 11, 2015

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end).

Work Management 120

Work Management Marketing Management Wiki ROI 120

Customer Experience Matrix

MARCH 6, 2016

Infusionsoft argues that their partner network is a competitive barrier that would be hard for another software vendor to overcome. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors. Two other vendors also caught my eye. I’m pretty sure they’re right.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

ViewPoint

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. Global healthcare software and services company—since 2007. The word “partner” is critical.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Buzz Marketing for Technology

JUNE 28, 2008

Technology Vendors. January 2007. Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Posted: Sun Jun 17 04:45:51 PDT 2007. Posted: Mon Jun 25 19:05:02 PDT 2007. Posted: Sat Jun 30 18:37:56 PDT 2007. Posted: Wed Jul 04 22:04:15 PDT 2007. This Month. November 2006.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Zoominfo

DECEMBER 5, 2017

In 2007, this average was 3.68 ( source ). 35-50% of sales go to the vendor that responds first ( source ). It takes an average of eight cold call attempts to reach a prospect. Sales Follow Up Timing 34. At any given time, only 3% of your market is actively buying; 56% are not ready, while 40% are poised to begin ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Buzz Marketing for Technology

JUNE 27, 2008

However, the premier contribution was the 7 Pillars of IT-Enabled Team Productivity series, a vendor-neutral framework that outlines the key technology underpinnings of an IT environment wanting to enhance team productivity. The 7 Pillars of IT-Enabled Team Productivity: The Microsoft SharePoint 2007 Analysis. This is a free download.

Enterprise Management 100

Enterprise Management Work Management Product Companies 100

Conversica

OCTOBER 27, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

ClickZ

JANUARY 29, 2020

Acquia was founded in 2007 by Dries Buytaert — many know him as the inventor of Drupal, which powers 3% of the web. Q) There has been a lot of chat around the oversaturation of vendors in the martech space, how do you look to stand out from the crowd? I spent a few years running a nonprofit between my two-part tenure at Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Lastly is mutual responsibility; users should clearly understand what they are consenting to when inputting any preferences.".

Privacy 99

Privacy Loyalty Work Management CPO 99

WriteSpark

FEBRUARY 18, 2009

The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. DIY Marcom Resources. DIY Overview.

Social Media 120

Social Media Media Forrester Copywriting 120

Seismic

AUGUST 25, 2019

Since 2007, sales quotas have risen 33%, but the percentage of reps hitting quota has fallen by 25%. And when 65% of B2B buyers make a purchasing decision based on vendor content (DemandGen), there are definitely missed sales opportunities. 2/3 of sales reps fail to meet quota ( Aberdeen ). TimeTrade ).

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Customer Experience Matrix

OCTOBER 22, 2009

The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

nDash

AUGUST 6, 2019

Those who attend have the opportunity to meet some of the best marketers around the world and get in touch with new vendors. Search Marketing Expo East (SMX) is programmed by a team of search marketing experts that brought Search Engine Land, they are trusted to deliver successful brand-safe skills to marketers since 2007.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. Even though there have been some intriguing new technical approaches from vendors like Netrics and Zoomix , this is a hard market to penetrate based on better technology alone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Smashmouth Marketing

APRIL 1, 2010

Of their initial meetings with vendors, 58% were by phone and of those, 69% were "effective." I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. In general, it is becoming more the norm to begin a relationship by phone. But what happens next?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

JULY 7, 2008

Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007.

Social Media 100

Social Media Communities Wiki Work Management 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot was spun off about two years ago and launched its product at the end of 2007.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2007

According to the article, Saugatuck found “SMB adoption rose from 9% in 2006 to 27% in 2007” among businesses under $1 billion in revenue, while Gartner reported “Only 7% of SMBs strongly believed that SaaS was suitable for their organizations, and only 17% said they would consider SaaS when its adoption became more widespread.”

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Buzz Marketing for Technology

MARCH 4, 2010

If Facebook can create this type of rich interaction with their Fan Pages and now their email systems – then why would you need an external email vendor? Back in October of 2007 at a MarketingProfs conference I. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on Linkedin.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Customer Experience Matrix

JANUARY 21, 2010

When users do a search on Google or other major sites, the application calls the Kynetx rules engine which checks a list of vendors who offer AAA discounts and flags them within the search results. Kynetx was founded in 2007 and currently is used in more than 700 applications from about 250 developers. 24 to $1.60

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Valasys

JULY 2, 2019

About HD Supply: Founded in the year 2007, HD Supply happens to be one of the largest industrial distributors in North America. To quantify & unveil the large growth opportunities that can be successfully employed to differentiate a particular company from others; Apurve releases the industry-specific reports each month.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Customer Experience Matrix

JULY 21, 2009

The system was originally developed for its own use by outsourced appointment generation vendor LeadJen. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 12, 2007

In any case, it is consistent with what I’ve been hearing from vendors both at the show and in separate conversations over the past few weeks—products for event detection, automated recommendations and contact optimization, which have existed for years but gained few users, are now showing substantial growth.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. The company also purchased contact optimization technology in April 2007, and has since integrated that as well. This is a hot growth area among enterprise marketing vendors, so it may be something the company needs to address.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Anything Goes Marketing

NOVEMBER 11, 2007

The email vendor that you use should allow you to have emails look like they are coming from specific people from your organization and perhaps key off data from your CRM. UPDATE 11/14/2007: This example is an internal campaign that my company ran. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100