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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B-to-B Marketing; How to Measure & Manage Leads and more.

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Content Writers on How They Adjusted to a Teamlance Setup

ClearVoice

Most recently, she began working with a public relations agency in San Francisco that specialized in helping their clients navigate the road to an IPO. Her role involves media strategy and relations, as well as content development and overall project management. Figure out one another’s strengths.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Case Studies.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Whole Foods Market. Image Credit : Wikipedia.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Very useful stuff. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. Very useful stuff.

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Interview with Andrea Learned

Onalytica B2B

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.

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Best of 2007: Interactive PR

WebMarketCentral

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

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