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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to nurture attendees until they become your regular customers or patronizers. We will consider the following action points: Plan for Post-Event Resources.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Here are some ideas to explore for these packages: Digital Resources: This enables the display of marketing content and links to online resources that attendees can click to view or download to learn more about their products and services. A virtual exhibition provides warm opportunities for lead generation and sales.

Tips 299
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow. The videos provide high value with simple, low-cost, no-frills production. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Influencer endorsements build trust.

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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Â Other resources.

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Offer an encouraging and uplifting tone and real-world applications to your product or service. Stories humanize the brand and reduce the difficulty of explaining a product or service. Steve Jobs masterfully set up the big reveal during his historic announcement at MacWorld 2007. Tell a good story that motivates your audience.

Content 112
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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

Business is moving at a dizzying pace and urgent needs easily outstrip resources. He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. MobileIron is a mobile security company founded in 2007.