Pardot Offers Refined Demand Generation at a Small Business Price
Customer Experience Matrix
DECEMBER 3, 2008
Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.