B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Next, MarketingVOX reported that Web 2.0 Web Traffic.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

Here in the second of three posts on the effectiveness of specific Web 2.0 9) ButterFly An elegant and creative Web 2.0 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 the Web 2.0 Backflip One of the original bookmarking sites; they were Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 There you have it, the best of the general-interest Web 2.0

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst ** Terms: Web 2.0

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

Here are the rankings for 42 Web 2.0 Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0 Fortunately, the rest of the sites listed here are focused on Web 2.0 As the title indicates, this is the first of a series of posts on the Web 2.0 social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks. ** Terms: Web 2.0

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

With that in mind, here are 11 Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 social tagging sites, the worst, what doesn't work The source for web marketing news, resources, guides and books: WebMarketCentral.com The B2B IT PR, go-to-market strategy and lead generation experts: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Top 100 Social Media Blogs for 2007

WebMarketCentral

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0 JD Lasica, Social Media Club, Mashable, The Web 2.0

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites.

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The New "Relations" in Interactive PR

WebMarketCentral

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ).

PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. If I have to explain this more, then you need to take PR 101 all over again.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice.

PR and Blogging Outreach: Macro Issues

WebMarketCentral

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. It goes to the core skills of what being a GOOD PR person is or isn't.

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Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't. tags: B2B website traffic building, web 2.0

Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 Web 2.0 Clearly, Web 2.0

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay icerocket tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay The web based marketing portal: WebMarketCentral.com The only St. White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

One intriguing concept is to build your own industry-specific Web 2.0 In the end, the most successful companies won't be those with the biggest promotional budgets, but rather those that have effectively built interactive networks of clients, both online and offline. ** technorati tags: Web 2.0 tags: Web 2.0

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

However, with the novelty of web video long since gone, your videos will either need to be really funny or really useful (e.g. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.

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The Right Kind of Behavioral Targeting

WebMarketCentral

Baynote's approach has also been covered on The Next Net blog and Software Abstractions , and according to MarketingRev , " Baynote stood out (at the recent Web 2.0 They continuously analyze traffic patterns on a Web site's pages in order to dynamically optimize search engine results, navigation and content. The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising.

Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Nabbit is a simple, free online utility that lets you easily "tag" songs and ads from your favorite radio station using your cell phone, then get the details later from a personalized web page.

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A must-read for fans of the Hitchhiker's Guide who also need to drive web traffic. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. A bedtime story about search engines. A rap about link building.

Eight steps to thriving on information overload

Buzz Marketing for Technology

Ross Dawson, August 27, 2007 1:24 AM US PT. Tracked on August 29, 2007 1:32 PM. Tracked on September 7, 2007 9:39 AM. August 27, 2007 2:05 PM. September 2, 2007 12:53 AM. September 7, 2007 2:57 PM. September 13, 2007 7:01 PM. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

The information processing view of humanity

Trends in the Living Networks

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Certainly the new array of social media and Web 2.0 Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. Future of Media Report 2007. Web 2.0

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Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: 8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 7: Web 2.0

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

in the last 14 days&# section to see how PR and other. Pingback by LinkedIn and Business Networking Websites: Intro, Video, and Links « Web 2.0 December 2007. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. March 2007. February 2007. January 2007. chrisbrogan.com. Covering social media business strategy and personal power. About.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. The company was acquired by an Italian cement maker in 2007 for $15 million.

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Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Web 2.0 Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? No matter which network you call home, blogs are the pillars of the democratized web.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 If you’re not getting your story out on the web, you’re probably not getting your story out at all. You don’t have to hire a PR agency to kiss the arses of the editors any more.

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