WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. But which metrics are really important? And how can you most effectively use web analytics to make productive changes?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Nabbit Ever hear a song on the radio and wish you could "tag" it to learn more about the artist or possibly even download the song later?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Please don’t. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

MAY 8, 2007

Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad ! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC? Dana sums it up best: "everybody can benefit from organic SEO.(each

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

in the last 14 days&# section to see how PR and other. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. When adding new badges, make sure to wrap them in tags. marketing has gone. August 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. Its about results. Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 13, 2007

Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The soution?" " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

markempa

MAY 21, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the beginning, you won’t have all the data you need.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JULY 9, 2007

I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?” This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Marketing Qualified Leads 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

FEBRUARY 28, 2007

Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. You don’t protect your one good idea because your afraid you’ll never have another good one." " Again, its not the car.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Companies must also uphold privacy laws. Im Jay Baer.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

markempa

MAY 18, 2007

I’m wondering what you do in your company to foster better sales and marketing collaboration? Please share your thoughts and comments. Your comments could be included in my next book.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

AUGUST 6, 2007

Viral Marketing Links Links to award-winning B2B viral campaigns from MarketingSherpa (free): Viral Hall of Fame 2007: NetQoS' Netcosm Viral Hall of Fame 2007: The Gobbledygook Manifesto Viral Hall of Fame 2007: Exeros Inc. because many viewers are curious teens rather than B2B buyers and influencers).

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Online Marketing Institute

NOVEMBER 8, 2010

Tags: b2bmarketing socialmedia. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 30, 2007

Other popular tests included registration forms (shorter is better); creative design (the key is eyeflow—two columns are better than three, one column is better than two); and optimizing SEO landings (which should be a no-brainer). Make buttons big—you should be able to see them from six feet away from your monitor. conversion rate.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

seo.co

JANUARY 3, 2021

That’s catchy and easy to remember, but still sounds like it was written for a Marketing 101 class in 2007. Think of it as the PR arm of your business, reaching out to the marketplace and telling them, “Hey…over here!” The most cost-effective and organic way to do this is by investing in search engine optimization (SEO).

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

accelerate agency

AUGUST 10, 2021

SaaS SEO & Digital Marketing Tools. Founded in 2007, Zendesk is one of the leaders in customer support tools, and their longevity in the market speaks to their skills. SaaS SEO & digital marketing tools. Ahrefs is an all-in-one outfit trusted by some big companies that will help you achieve your SEO goals. .

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

WebMarketCentral

FEBRUARY 18, 2008

The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO.

Copywriting 20

Copywriting SEO Best Practices SEM 20

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. link] Raj – SEO Australia Great research on every point! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40