markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. David Meerman Scott's New Rules of Marketing & PR. Writing Get Content.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. David Meerman Scott’s updated version of The New Rules of Marketing and PR promises even more. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

MAY 29, 2015

farmers grew 57% more kale in 2012 than they did in 2007. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. We're talking about actual babies named Kale. 592 baby boys and 16 baby girls, to be exact.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Sprout Social

AUGUST 27, 2020

But the proximity of the ad’s release to Kobe Bryant’s death left a bad taste in people’s mouths, forcing Planters to apologize and pause all campaign promotions. However, depending on the nature and scale of the issue that’s being called out, you’ll need to involve your public relations team, your boss and your legal team.

Brand Identity 134

Brand Identity Branding Paid Search Agency Transparency 134

Biznology

JUNE 14, 2016

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. Check, check, check, check, and check! OK, now on to tools.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

With each new release of features being met with tepid response, Twitter users are making the statement that they like Twitter just the way it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124