Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Privacy Policy | Site designed by AMAInteractive a div.

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32). May 2007 (45). April 2007 (43). March 2007 (27). February 2007 (18). January 2007 (16). (+) 2006 (220) December 2006 (5). Privacy Policy. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision.

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StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32). May 2007 (45). April 2007 (43). March 2007 (27). February 2007 (18). January 2007 (16). (+) 2006 (220) December 2006 (5). Privacy Policy.

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American Business Media - Research & Marketing

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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You don’t have to hire a PR agency to kiss the arses of the editors any more. It’s all about generating content that the target audience will value, then driving that content into the market and out over the… Read more… Doug Kessler | January 26th, 2009 | 2 comments Digital PR: Shut up and listen A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice.

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2010 B2B Marketing Budgets and Mix Trends Research

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Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. Sticking with old patterns, B2B marketers spent an average of between 10% and 13% of campaign budgets on traditional tactics like print ads, executive events, direct mail, and PR, while fully admitting these tactics did not help increase awareness or generate demand as much as they would have liked.

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Was that post written in 2007, or yesterday? Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. So when your business erupts in a PR crisis because your IT software went down and you didn't bother to inform your customers what was going on , or you just accidentally sent your email to the wrong list, just act like it never happened.