B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation

« B2B Marketing and lead generation via Social networking | Main | MarketingSherpa Demand Generation Summit 2007 » The One Piece Of Advice You Cant Generate Leads Without The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?" B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Differences Among Mobile Marketing Systems

Customer Experience Matrix

Everybody can broadcast messages, usually in multiple formats (SMS, MMS, video, games, Web pages, portals, etc.) You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. Au contraire. That list was based on a close parsing of the relevant Web sites. And if it’s on the Web, it might be true, right?)

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It's Official: WebMarketCentral is the Fastest Growing Web Marketing Portal

WebMarketCentral

Thank you to everyone who's visited WebMarketCentral.com over the past few months—you've made it the fastest-growing web marketing portal site. But to paraphrase the famous Avis commercials , when you're number 545,003, you try harder. ** technorati tags: web marketing portal, news, resources, tools, guides, MarketingSherpa, Marketing Profs, ClickZ, web digest for marketers, wdfm.com, Avis, Alexa del.icio.us

Portal für Persönliches Wissensmanagement | Portal für Persönliches Wissensmanagement

Buzz Marketing for Technology

Lesen Sie hier einen kleinen Einleitungstext zu unserem Portal für Persönliches Wissensmanagement. Vortragstext zum persönlichen Wissensmanagement Vortrag über persönliches Wissensmanagement WM-Wiki Neue Vorlagen im Portal Weiter. © 2007 startseite. vorlagen. glossar. online-artikel. werkzeuge. weiterbildung. kontakt. impressum. login. Herzlich Willkommen. Weiterlesen. 1088 Aufrufe. Information Overload - ein Dauerthema. Verfasst von Gabi Reinmann am 14.

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. in the navigational hierarchy of a portal or team site. Read more about: MOSS 2007. Hanley is an independent consultant and president of her own firm, Susan Hanley LLC , where she specializes in the design and development of portal solutions and knowledge management consulting. She is co-author of Essential SharePoint 2007: Delivering High-Impact Collaboration. Friday, June 27, 2008.

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

What Works in B2B Technology Marketing

WebMarketCentral

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. While experienced B2B IT marketers won't find any shocking revelations here, there are some minor surprises, and even the confirmatory data make it well worth the quick read.

Web Conferencing Services Reviewed, Part 2

WebMarketCentral

After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Quick Update: Donut PR Guy Gets Hired

WebMarketCentral

I'm not sure if he got the job more as a result of the donuts ploy or his publicity blitz across the blogosphere, but either way—congrats, Greg. ** The affiliate Internet marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.comPR guru Greg Hoffman , who taped his resume to a box of Dunkin Donuts in order to get the attention of the hiring manager at Think Partnership , has landed the job.

WMC Interviews: Jeff Rusinow

WebMarketCentral

I'm currently Chairman of Neurognostics, a life sciences spin-out from the Medical College of Wisconsin, and also President of ETR Group, LLC, which recently sold the world's largest Christmas-specific portal on the Internet, Christmas.com. I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes."

Possibly the Coolest Tradeshow Toy Ever

WebMarketCentral

tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost icerocket tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost The web marketing resources portal: WebMarketCentral.com The only Minnesota-based marketing, PR and SEO agency exclusively focused on B2B IT clients: KC Associates Contact Tom Pick: tomATwebmarketcentralDOTcom

Another New Report on Webcasting Benchmarks

WebMarketCentral

tags: webcasting, rich media, webcast report, ON24, webinars, research icerocket tags: webcasting, rich media, webcast report, ON24, webinars, research The Internet marketing portal: WebMarketCentral.com The B2B IT PR and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.comThe team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks.

An Online Presentation Tool for Sales Pros?

WebMarketCentral

It lets you create a personalized microsite portal for each prospect; the prospect simply enters their name, and then views virtually anything you'd like to show them: web pages, personalized content, etc. Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep.

More of the Best Website Marketing Tools

WebMarketCentral

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." but the better analogy might be that it's KnowledgeStorm for online audio and video.

The TruthLaidBear Comes Out of Hiding

WebMarketCentral

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media. If you're not familiar with The Truth Laid Bear , it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z.

Ziff Davis Sells Off Magazines

WebMarketCentral

But if the value of magazines is in their brand, and Z-D is selling off the titles, the question is—Z-D is going to be a web-focused publisher of what exactly? ** Terms: print publications dying, print magazines declining, publishing, Ziff Davis, MediaPost, Enterprise Group The online marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay icerocket tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay The web based marketing portal: WebMarketCentral.com The only St. White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions.

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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog The website marketing strategies portal: WebMarketCentral.com The only Minneapolis-based agency focused exclusively on marketing, PR and SEO services for B2B technology companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

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WMC Interviews: Alan Douglas

WebMarketCentral

tags: Alan Douglas, Douglas Publications, Briefings, newsletter writing guide, corporate communications, writing for the web, useful content, newsletter design The website marketing strategy portal: WebMarketCentral.com The only Minnesota-based marketing strategy, lead generation and PR agency focused exclusively on B2B IT clients: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Two Online B2C Campaigns Worth Checking Out

WebMarketCentral

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Examples include Kinetic Data's Glossary of Business Service Management Terms , Astrocom's explanation of why redundant Internet access is important and how it works, and real customer stories from unified voicemail and PBX-VoIP integrator Unimax.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

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Top Internet Advertising Networks

WebMarketCentral

Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C. AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. Also B2C-focused.

How to Write a Web Marketing Plan - Part 1

WebMarketCentral

Stay tuned. ** Terms: web marketing plan, web marketing strategy, interactive PR, Blueliner, Racepoint, Kinetic Results, KC Associates The Internet marketing strategy portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.Many companies struggle to implement a comprehensive web marketing strategy. They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized.

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More on (Moron?) Behavioral Targeting

WebMarketCentral

Shortly after my last piece on behavioral targeting for online advertising came out, the folks at MediaPost published three more enlightening articles on the topic. First was What's Next in Ad Targeting? from Dave Morgan of behavioral targeting advertising network Tacoda. Morgan makes three key points about targeted online advertising: 1) "you have to know something about a lot of different consumers and their actions within digital media and marketing environments.

Three Excellent Web 2.0 Resources

WebMarketCentral

logos, typesfaces, colors The web marketing news and resources portal: WebMarketCentral.com The B2B IT go-to-market and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.comLooking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples. As they point out with regard to Web 2.0

WMC Interviews: Janine Popick

WebMarketCentral

tags: VerticalResponse, email marketing, Janine Popick, XOOM.com, NBCi, marketing campaigns icerocket tags: VerticalResponse, email marketing, Janine Popick, XOOM.com, NBCi, marketing campaigns The affiliate Internet marketing portal: WebMarketCentral.com The only Minneapolis-based agency focused exclusively on marketing and PR for B2B technology companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. E-Commerce Times has reported that the FTC is investigating these deals because " Privacy issues and antitrust concerns go hand-in-hand, since the mergers mean combining overlapping databases about consumers' online behavior, from search terms and e-mails to digital photo collections and advertising clicks."

4 Ways to Improve Email Deliverability

WebMarketCentral

It's one of the best resources available for guidance on deliverability, branding and other email marketing topics. ** Terms: email marketing, spam filters, email deliverability, spam check tools, Lyris, Sitesell, Chris Baggott The web marketing tools and services portal: WebMarketCentral.com The B2B techn0logy public relations and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

New Blog, Old Tool

WebMarketCentral

Seth wins -- but it's closer than you probably think. ** Terms: Mike Schultz, Wellesley Hills Group, RainToday, Services Insider Blog, professional services marketing, GoogleFight, John McCain, Seth Godin The web marketing and B2B lead generation portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog.

Executive-Level Web Analytics, Part 2

WebMarketCentral

ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes. Dainow advises web marketers to ignore total site traffic and focus on conversions. While the article is useful overall and Dainow's arguments are valid, I have one slight disagreement with him and one observation to add.

Book Review: The Black Swan

WebMarketCentral

Most business and marketing books are written for the broadest possible audience, have the tone of a motivational speaker, and offer specific, concrete guidance on topics such as drawing more web traffic, better organizing your time, or closing the big sale. The Black Swan: The Impact of the Highly Improbable , by Nassim Nicholas Taleb , is none of those things.

Book Review: Made to Stick

WebMarketCentral

Made to Stick: Why Some Ideas Survive And Others Die by Chip and Dan Heath explores why some ideas "stick" in our consciousness while others are never understood in the first place and are quickly forgotten. The authors cite two examples early in the book, from opposite ends of the political spectrum, to illustrate stickiness: Ronald Reagan's "It's morning again in America" and James Carville's "It's the economy, stupid" (proving that sometimes stickiness is more a matter of luck than brains).

Executive-Level Web Analytics

WebMarketCentral

If most of your traffic comes from customers looking for support, both your product and your marketing probably need improvement. ** Terms: web analytics for executives, WebSense, search marketing analytics The website marketing information portal: WebMarketCentral.com The B2B IT PR and lead generation experts: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Two New Web Marketing Concepts

WebMarketCentral

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Print Magazines Are Dying, but Their Brands Aren't

WebMarketCentral

In the end, the format doesn't matter -- the business model for delivering compelling content to a high quality audience, and delivering that high quality audience to advertisers, is what will save successful publishing brands. ** Terms: print publications dying, print magazines declining, publishing, blogging, Joseph Jaffe, Paul Conley, Don Dodge The Internet website marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful.