WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

Online Marketing Institute

JULY 9, 2009

Like traditional PR activities (i.e. To clarify, my point is that many public relations and social media professionals define the value from participation in online communities and social networks as positioning and awareness. media relations, analyst communications, etc.), the ROI of this value is difficult to measure.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The company was acquired by an Italian cement maker in 2007 for $15 million. Ariba is one of the few b2b ecommerce survivors from the dot-com era.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Convince & Convert

JUNE 3, 2010

So, gather round, kids, Grandpa’s gonna tell you a story about online forms: Years ago, the internet was home to herds of things called “Brochure websites&# – we called them such in those days because they had no interactivity outside of the odd text link, or animated “Email Us! Im Jay Baer.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics Buzz PR Planning 40

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. After all, the Internet is the most measurable medium ever invented. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50