8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now


Think about what happened in 2007, for instance. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. In the post below, I'll go through four of the major web trends that have changed since 2007. A lot can happen in eight years.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.

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Best of 2007: SEO Analysis Tools


Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website.

Nine Social Media Marketing Stats You Can Use


Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. HubSpot ).

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


A famous experiment in this realm was conducted in 2007 by the Washington Post. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando.

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Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts


billion smartphones shipped just from 2007 to 2016. HubSpot ). HubSpot ). Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago.

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How to Take a Sales Team From $0 to $100 Million [Podcast]


This post originally appeared on HubSpot's Sales Blog. Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. These results placed HubSpot at #33 on the 2011 INC 500 Fastest Growing Companies list.

37 facts on the future of Social Selling vs. Cold Calling


Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). in 2007 (source: TeleNet and Ovation Sales Group ).

How to Create Real Value Propositions

ATAK Interactive

Lastly, the fine people who wrote 2007’s Value Merchant claim that “value proposition statements are internal documents, used by organizations as a blueprint to ensure that all the messages they communicate, inside and outside the organization, are consistent.”

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A Guide to Animated GIFs in Email


Outlook 2007, 2010 and 2013 won’t show the animation. The main exceptions are Microsoft Outlook 2007, 2010, and 2013, which all refuse to animate the GIF and instead displays only the first frame of the animation. The Ultimate Guide to Using Animated GIFs in Your Marketing from Hubspot.

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26 Social Media Secrets Skittles Knows


Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. Photo credit: Wikipedia.

The History of Marketing [Infographic]

Cody Ward

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Twitter launches in 2007 and doesn’t stop growing. The History of Marketing From: HubSpot Marketing Software.

20 LinkedIn Groups Every Marketer Should Join


Created: September 21, 2007. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Created: November 12, 2007. Created: November 28, 2007.

24 reasons SEO and social media are inextricably linked


25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media.

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M HubSpot. https://www.crunchbase.com/organization/hubspot.

5 Things You Should Know About B2B PR

B2B PR Sense

Did you for example know you needed an iPhone before it was launched in 2007? Hannah Fleishman for Hubspot. Ask five different people in PR to define public relations and you'll probably receive five different answers.

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6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]


Larry Kim founded WordStream in 2007. Pamela Vaughan , Principle Optimization Marketing Manager, HubSpot. Her team's goal is to optimize and grow traffic and conversions from HubSpot's various marketing assets. Moderated by: Meghan Keaney Anderson , VP of Marketing, HubSpot.

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

McKinsey talked about the evolving role of the CMO as far back as 2007. For more than a decade, the CMO role has been in a state of flux.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy


Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. When you look back in time and see how HubSpot''s homepage has changed over the past decade, the reasons for those changes are usually obvious.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. In 2007, Heinz took his advanced experience to begin his own marketing firm, Heinz Marketing. Have you ever had someone try to sell you something?

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

McKinsey talked about the evolving role of the CMO as far back as 2007. For more than a decade, the CMO role has been in a state of flux.

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try


For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.

Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. Think about software company HubSpot. HubSpot created demand in a different way. Marketers make markets. It is the core of what we do.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. It is already behind small business oriented competitors that permit custom data tables, including HubSpot and Ontraport.

The Top 12 SEO Tools of 2018


HubSpot's Website Grader. HubSpot's Website Grader. Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities.

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3 Channels We’ll Still Talk About in 5 Years


Journalists and marketers have been predicting the death of email since at least 2007. According to HubSpot , the average email open rate across industries is still 37%. One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?)

7 Places to Find Quality Email Newsletter Templates


These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013. 7) HubSpot Template Marketplace. For those of you who are HubSpot customers, HubSpot offers a great collection of email templates you can purchase and download from our template marketplace.

An 8-Step Plan for Migrating to a New Marketing Automation Program


Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger


When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week


HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us.

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Why Yellow Pages Ads Are Becoming Obsolete


The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! If you want to learn how to move away from Yellow Pages ads strategically, join HubSpot's free webinar on the topic. Connect with HubSpot

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment.

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The March Of Twitter: Analysis of How And Where Twitter Spread


In March 2007 Twitter won the top award at South-by-Southwest, and that was when the service really started getting attention. I wanted to see how that was reflected in user growth, so I looked at how a few cities changed between December 2006 and March 2007. Connect with HubSpot

better time management with smart calendars

The Effective Marketer

In order to give other people access to your calendar in outlook, do the following (Outlook 2003 and 2007): Go to “tools – options” Click on “Calendar Options” Click on “Resource Scheduling” Click on “Set Permissions” Click on the “Permissions” tab Click on the “Add” button, the contacts list will open up Select the person you’d like to add to your permissions list and select from the drop down list of ‘Permission Level’ the type of role that user will have.

Today, Apple Told Us: It's About More Than a New iPhone


Consider that the first iPhone was released over 11 years ago in June 2007. Apple is a company with a great brand and knows that to continue building that brand, it needs to take important positions -- especially relative to the larger tech industry," says HubSpot CMO Kipp Bodnar.

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Best LinkedIn Guides, Tips and Tactics of 2010


Guy Kawasaki follows up on his original Ten Ways to Use LinkedIn post from 2007 with an updated list, including uses like finding vendors for outsourcing services that aren’t your expertise, getting answers to tough business questions and sharing your blog content.

Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week


HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. If you haven’t heard about Seesmic, the company started back in 2007 as a video version of Twitter.

How to Become the Awesomest Marketer EVER


Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Collectively, HubSpot's library of inbound marketing assets have amassed over 7,000,000 views. Connect with HubSpot Want to become The Awesomest Marketer EVER?