Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising
Golden Spiral
AUGUST 4, 2022
While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. Consumer sentiment about privacy issues is at an all-time high. In what must be a new feeling for the search giant, Google finds itself caught in the middle.
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