Remove 2007 Remove Google Remove Narrowcasting Remove Research

Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. I’m being arbitrary but let's date it from 1998 to 2007.