Using Lifetime Value to Measure the Value of Data Quality
Customer Experience Matrix
JUNE 20, 2007
Lifetime value per customer can be calculated many ways, but a pretty common approach is to break it into three major factors: - acquisition value, further divided into the marketing cost of acquiring a new customer, the revenue from that initial purchase, and the fulfillment costs (product, service, etc.) Value per order or product can itself be broken into revenue, marketing cost and fulfillment cost. Such items are embedded in the revenue and fulfillment cost figures above.