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8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

Hubspot

Think about what happened in 2007, for instance. For example, businesses' websites are completely different than they were eight years ago. Websites created in 2007 look, feel, and function totally different than their 2015 counterparts. A lot can happen in eight years.

The Interview as Sony False Flag Publicity Stunt

Biznology

I personally don’t believe a single thing surrounding the Sony Pictures Entertainment fiasco, from the #GOP hacks to the threats of a 9/11-like attack on movie theaters that screen Seth Rogen and James Franco’s North Korean comedy “The Interview.”

Viral 101

Is Personalization Creepy? 6 Experts Weigh In

Hubspot

You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? Personalization is only creepy if you make it creepy.

What Makes QlikTech So Good?

Customer Experience Matrix

But while it creates evangelists, it doesn’t give them anything beyond than own personal experience to testify to the product’s value. If the individual making the claims has personal credibility, or better still independent decision-making authority, this is good enough to sell the product. But this is a pretty common sort of person in IT departments. The fantastic claims for QlikTech only become plausible once you recognize that this difference is what makes them possible.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Not only did he embrace the idea of sharing his expertise, he shared it across many different channels.

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability?

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. With a powerful personal network, it seems so much easier to become all our potential will allow. 25 Comments to “Six Steps to a Remarkably Powerful, Personal Network&#.

Email and Video: Tactics you can use Today

Anything Goes Marketing

While the image in the email looks like the video will play directly in the email, that's actually not the case and not recommended as email clients (what you use to read your emails) render emails differently. You can't get more personal then this!

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew. If your company is generating enough leads already, please stop reading right there. Still here?

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. There really are different best practices for each of these. Does your website have a home page?

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. You almost feel like a celebrity because your the only one of your friends or family that are getting personalized message on a humongous billboard.

Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Here's a video on how to use YouTube (notice the subtle way that this person uses markets himself with this helpful video) Chad H.

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

Products that sold two installations over the past three years might have added another six in 2007. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. Plus, as we’re all tired of hearing, customers have higher expectations for personalized treatments and competitive pressures continue to increase.

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. I have personally worked with tables larger than 60 million rows, and QlikTech literature mentions an installation of 300 million rows. For example, customer records from different systems often can only be linked through complex matching techniques because there is no shared key such as a universal customer ID.

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

Different parameters can be assigned to customers in different segments. Holtom argues that the difference in results between next-day response and real time (which Timeframe does not support) is not worth the extra cost, particularly since few if any banks can share and react to events across all channels in real time. As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last.

Buy 2

Neolane Offers a New Marketing Automation Option

Customer Experience Matrix

Its email heritage still shows in strong content management and personalization capabilities. Neolane itself offers a different set of five capabilities, although they are pretty similar.) On the other hand, Neolane might argue that its content personalization features reduce the need for building so many segments in the first place. Personalization works the same across all media: users embed selection rules within templates for email, Web pages and other messages.

Datran Media Sells Email Like Web Ads

Customer Experience Matrix

Presumably (this is one of the things I can’t tell from the Web site) the inventory is limited by the number of times a person can be contacted within a given period. This illustrates another trend: combining many different online channels and methods in a single package. I wasn’t able to get to the ad:tech conference in New York City this week, but did spend a little time looking at the show sponsors’ Web sites. Oddly, I was unable to find an online listing of all the exhibitors.

Ads 2

Independent Teradata Makes New Friends

Customer Experience Matrix

Integration will be at the data level: Teradata will provide lists of customers are eligible for different offers and will be notified of interaction results. This structure has always been different from other marketing automation systems. For example, communication plans are built up from messages, which contain collateral, channels and response definitions, and the collateral itself may contain personalized components.

Vista Makes It Easier to Build Ad Hoc Display Networks

Customer Experience Matrix

I chose not to stand in line for a copy, but BusinessWeek tells me that Vista’s greatest consumer benefit will be easier access to digital content (“ The Real Value of Vista ”, BusinessWeek , February 5, 2007). People probably are not interested in displaying advertisements on their personal picture frames. Even ignoring personal space, the picture frame technology could be adapted to digital signage in public and commercial locations.

Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

In the downloadable PDF, they provide 6 lead generation insights for 2007. This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor.

JetBlue's Problems from a Customer Experience Management Perspective

Customer Experience Matrix

Personally, I’d rather they hand me a coupon for a stiff drink, which is what I really need after that trip. I survived nine hours on the tarmac on JetBlue flight 1099, February 14, 2007.” In fact, a good advertising campaign along these lines can create a perception of a significant difference from other airlines that goes deeper than leather seats and in-flight TV. It feels kicking them while they’re down, but the JetBlue story continues to fascinate me.

What Makes QlikTech So Good: A Concrete Example

Customer Experience Matrix

But the mechanics are quite different. Admittedly, this isn’t something you’d expect a casual user to know, but I personally figured it out just looking at the help files. Continuing with Friday’s thought , it’s worth giving a concrete example of what QlikTech makes easy. Let’s look at the cross-sell report I mentioned on Thursday.

Looking for Balanced Scorecard Software

Customer Experience Matrix

I’m sure there are differences among the products but suspect their choice of system will rarely be critical to project success or failure. Strategy Map offers a fully functional personal version for free. I haven’t been able to come up with an authoritative list of major balanced scorecard software vendors.

Convergence of Matching and Search

Customer Experience Matrix

In name/address matching, the scoring method has usually been pretty simple, at most a “string distance” calculation counting the number of differences between one string and another. But advanced string matching can look for relationships among segments within strings, such as words in different sequences, that make parsing less essential. I’ve been looking at name and address matching software recently.

Experian Buys Hitwise to Track Web Audiences

Customer Experience Matrix

This allows it to report on behavior of different consumer segments. In other words, Hitwise more closely resembles Simmons’ audience research than it does the databases of personal information built elsewhere at Experian. Like Simmons data, Hitwise results mostly help advertisers target their messages by understanding who sees the different media properties.

Buy 2

SAS Survey on Marketing Measurements Gives Odd Results

Customer Experience Matrix

Personally I would rank operations pretty much as number 1 when it comes to achieving goals, so it really surprised me to see such different results. SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

Personally, Ive never seen closed-loop feedback suddenly erupt as a result of software. We need to realize that marketers and sales people often have very different ideas on what data is valuable.

Skinny Meez

Smashmouth Marketing

It was a bit addictive to sit there for 45 minutes and build my own personal Meez. You can personalize it a number of different ways and can also create links for your blog or myspace. Ok, so a week ago my sister Anne and Linda and I went to Boston's new ICA Museum to see Streb vs. Gravity (Great night out, btw). I mention this idea for an interactive art piece I want to do that would be perfect for the venue. It's flash based and includes animated characters.

Enpocket Makes Mobile Advertising Look Mature

Customer Experience Matrix

and a personalization engine that builds self-adjusting predictive models to target those messages. But there’s still a big difference between knowing what should be done, and actually doing it. As you know from Monday's post , I’ve been poking around a bit at mobile marketing software.

Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

Both work similarly: place code snippets in slots on the Web page where the personalized content will appear; when the page is loaded, send visitor information to a hosted server; run server-side rules to select the content; then return the selection to the Web page for display. The difference is in how they select the contents. Specifically, they create groups of visitors which are likely to respond to different contents.

Landing Page Strategies and Lead Qualification

Anything Goes Marketing

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. This may not be practical for companies but I still think that this is something that the company should do themselves and not the person filling out the form. Besides the software itself, getting your company aligned around what a qualified lead is an entirely different story.

Convincing Managers to Care about Customer Value Measures

Customer Experience Matrix

The correct (if cliched) response is that different managers have different needs, so you have to address each person appropriately. Benefits that matter to them include: - understanding how customers are being treated across different parts of the organization. Different departments and systems execute treatments in different channels and stages of the product life cycle.

A/B Testing E-Marketing Tips

Anything Goes Marketing

A/B Testing Mistake #1: Only Test One Element at a Time If you're sending out an email it's easy to say: "Let's test a different subject line and a different opening paragraph" as compared to the original email. You can test a longer vs. shorter subject line, test using your company name, add personalization, etc. Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over?

A/B 2

Building the One Big Button (Using LTV to Find Business Opportunities) – Part 2

Customer Experience Matrix

To further simplify matters and keep results somewhat realistic, I would arbitrarily calculate the impact of a 20% increase or decrease in acquisition expense—even though the optimal change, based on the Square Root Rule, might be quite different. We can multiply that by the back-end LTV (renewal plus cross sell) per person to find the change in back-end LTV added.

Brands are Movie Stars, Companies Own the Theater

Customer Experience Matrix

One company can have many masks, which each appear different to consumers. But even a brand based on something more conventional, such as product quality, could still personalize its treatments to express product quality in ways that are relevant to different customers. On the other hand, there are still those situations where personalization is impossible. This points to a basic difference in the definition of a customer.

Building the One Big Button (Using LTV to Find Business Opportunities)

Customer Experience Matrix

Since many reports answer several different questions, you could have several question-buttons point to the same report. Of course, the proper response is that every company will have its own way of analyzing the data, based on the nature of its business and on corporate and personal preferences. As anyone who reads this blog regularly might have expected, I did go ahead and add the page of questions (see last Friday’s post ) as a sort of index to the sample Lifetime Value system.