B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. help with branding, PR, video creation, podcast development, event management, etc.—there That was long before “content marketing” became part of every marketer’s lexicon. there are a wide range of agencies with varying capabilities to help.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. net Billed as "the complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Buzz Marketing for Technology

JULY 22, 2008

January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32). May 2007 (45). April 2007 (43). March 2007 (27). February 2007 (18). April 2008 (10). March 2008 (13).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. In a move that was likely more PR-driven than anything else, Google has since claimed that they have found a better way to maintain measurement while preserving privacy: the Topics API.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

WriteSpark

AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Buzz Marketing for Technology

JUNE 27, 2008

Future of Media Report 2007. Trend map 2007+. Six Facets of the Future of PR. Creating the Future of Customer Relationships. December 2007 (17). November 2007 (17). October 2007 (19). September 2007 (13). August 2007 (34). July 2007 (19). June 2007 (22). May 2007 (7).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 23, 2008

December 2007. November 2007. October 2007. September 2007. Customer Evangelism. Friendfeed will Change Journalism, PR and Marketing. February 2008. January 2008. Categories. Across the Sound. Advergaming. Advertising. All-Blog Media Diet Experiment. Avatar Marketing. Bloggerside Chats. Centers of Gravity.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Tracked on Monday, February 26, 2007 at 02:57 AM. Tracked on Monday, February 26, 2007 at 05:32 PM. Tracked on Monday, February 26, 2007 at 07:15 PM. Tracked on Monday, February 26, 2007 at 09:03 PM. gigabytes of storage. Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, August 27, 2007 1:24 AM US PT. Tracked on August 29, 2007 1:32 PM. Tracked on September 7, 2007 9:39 AM. August 27, 2007 2:05 PM. September 2, 2007 12:53 AM. September 7, 2007 2:57 PM. September 13, 2007 7:01 PM. One of the most common responses, and one Iâ??ve 5 Comments. Email Address.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Outgrow

JANUARY 22, 2020

He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. You don’t need to wait for companies or PR agencies today to approach you. In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Contently

JULY 21, 2016

As the interest in content has grown over the last 10 to 15 years, all of the ad agencies, PR agencies, social media agencies are increasingly trying to look for relevance and say, “Okay, we think we get this, we get this.” The customer doesn’t think in campaigns. There’s great content people in PR firms.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ads Work Management 60

markempa

AUGUST 30, 2007

Read More] Tracked on September 05, 2007 at 01:19 AM Comments The One Piece Of Advice You Cant Generate Leads Without The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 16, 2007

BtoB Magazine: Effective search strategies July 16, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inquiry management and search marketing strategy : » Moving from Monologue to Dialogue. And dont just send a canned response either. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Buzz Marketing for Technology

SEPTEMBER 30, 2008

in the last 14 days&# section to see how PR and other. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Customized by SnowyDay Design. marketing has gone. publish my number. August 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

FEBRUARY 20, 2008

Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Engagio

APRIL 2, 2018

Publication Date : January 2, 2007. After reading this book, you’ll know how to capture and retain the attention of friends, colleagues, customers, fans and even strangers. Building a StoryBrand: Clarify Your Message So Customers Will Listen. The New Rules of Marketing and PR. Author : Chip Heath and Dan Heath.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it Listen to podcast now (MP3 16:55 min 5.5 It is import. Now what do you do? You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 8, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Their write up is quite glowing (aw-shucks) and its fun to be recognized. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. This of course didn't make their PR page. Most likely!

Press 100

Press PR Tagging Business Blogging 100

Outgrow

FEBRUARY 25, 2021

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Turn them into paying customers. This will help you reach a wider but relevant audience.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

AUGUST 29, 2007

August 29, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Marketing and lead generation via Social networking : » Marketing is Tragically Knowable (Should I use Social Networks Like Facebook forMarketing?) Why or why not? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 24, 2007

Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Hubspot

JANUARY 7, 2014

Created: September 21, 2007. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Created: November 12, 2007. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: November 28, 2007. Created: October 1, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. Its about results. Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Marketers have to create a story that customers and prospects want to listen to. Get Customers. Get Customers.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

AUGUST 16, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you covet as customers. What separates your best and worst customers? Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120