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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list.

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What Makes QlikTech So Good?

Customer Experience Matrix

Whatever the technical details, the result of QlikTech’s method is that users can select any value of any data element and get a list of all other values on records associated with that element. So, to take a trivial example, selecting a date could give a list of products ordered on that date. The advantages really become apparent when you think about the work needed to set up a serious business intelligence system.

Trending Sources

How the News Feed Algorithms Work on Facebook, Twitter & Instagram


Trouble is, each algorithm works differently. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. How It Works. How It Works. How It Works.

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Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. December 2007. August 2007.

Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List

Marketing Action

Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing. If your From address has been added to their contact list, whitelist, or address book, you become a safe sender.

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Using Lifetime Value to Measure the Value of Data Quality

Customer Experience Matrix

I could easily list examples of data quality changes that would affect each of the nine factors, but, like the margin of Fermat’s book, this blog post is too small to contain them. Of course, there are other cases, such as avoidance of rework or duplicate mailings, where each incremental improvement in quality does bring a small but immediate reduction in cost. There’s no shortcut to make this easy: you simply have to work through the specifics of each case.

Is SiteSpect Really Better? How Would You Know?

Customer Experience Matrix

And given the simplicity of the tags themselves, are they unlikely to cause problems that take a lot of work to fix. Of course, no work is easier than a little work, so avoiding tags does have some benefit. But even that doesn’t give me enough information to say one is easier to work with than another. But testing only works if you understand what you’re doing.

Why You're Going to Replace the Mobile Marketing Software You Haven't Even Bought Yet

Customer Experience Matrix

Of course, we all know that sort of untargeted marketing is a bad idea in any channels and pretty much unthinkable in mobile marketing, where the customer pays to receive the message. Any list would include customer profiles, segmentation, testing, response analysis, propensity modeling, and lifetime value estimates (yes that last one is special pleading; sorry, I’m obsessed). Pity – it will mean a lot of work down the road to fix the problems now being created


Business Intelligence and the One Big Button

Customer Experience Matrix

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Of course, it’s not trivial to get information on the results. They can also estimate the size of the opportunity represented by each change, so the system can prioritize the list of recommendations that the One Big Button returns.

Users Want Answers, Not Tools

Customer Experience Matrix

Starting with a list of questions they might ask, and telling them where they will find each answer, is one way of helping out. But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. The ultimate fallback, of course, is to have someone else do the analysis for you.

Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. Renewal promotions can also be listed separately, although they are sometimes so negligible that they are simply lumped into the per copy cost with the rest of customer service. It’s easy to come up with a list of important business metrics. Of course, interpreting the values of LTV components is difficult in isolation.

Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

This only took a few days work, using a very slick and efficient business intelligence tool called QlikTech (for which Client X Client is a reseller, if anyone is interested). Users can sort the product list on any of these elements. The value per active customer figure is of course higher in any given year, since there are always fewer active than starting customers once you get past Life Year 1.

What Works in B2B Technology Marketing


“Don't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.)

7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

I still can’t figure out how Reddit really works (and I even got to spend 15 good minutes with someone pretty well connected to the site). One of the undercurrents I heard from some was that everyone speaking was already networked so of course they could get things up on the Digg home page or’ popular page etc etc. If you are looking for specific session coverage, here’s a list of blogs and sites with information and posts on SMX Social Media.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.

Nine Excellent Reasons for Technology in Education > July 1, 2007

Buzz Marketing for Technology

Buyers Guide Listings. July 1, 2007. A portable wireless computer has access to the teachers course material and the entire Internet almost anywhere. A vital skill in the new digital world is the ability to work collaboratively on projects with others who may not be physically close. Rather than laboring alone on homework, students can work in small groups wherever they happen to be and at any time. Students are, of course, all different.

WMC Interviews: Janine Popick


Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. I worked there almost daily for 4 months. We have an award-winning blog, email marketing campaigns (of course!), If you do but effort behind it, and you do it right, it really works all the way to your sales goals.

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Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. People who know where we want to go and how hard we’re working to get there can be a most powerful force. A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. Do it unconditionally and they’ll remember both the work and you. If you think Liz can help you find focus or direction, check out the Work with Liz!! December 10th, 2007 at 12:57 pm. Work with Liz!! " Blog Archive " Nice work

Buzz Marketing for Technology

Publications list. December 2007. November 2007. October 2007. September 2007. H809 OU course blog. work-based learning. Nice work. Alan adopted a broad notion of the concept of work â?? The false opposition of physical and mental work.

Where to Learn Excel: The 10 Best Resources on the Internet


So take a look, bookmark your favorites, and get that much closer to working more efficiently in Excel. The tips in there include everything from working with fractions, to unlinking a pivot table from its source data, to a spreadsheet protection FAQ sheet. 10) EdX Excel Courses.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Interest in both the arts and sciences and interdisciplinary work that combines them. By David Truss on May 29, 2007.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

December 2007. November 2007. October 2007. September 2007. s a vicarious thing, imagining how a trick might work, visualizing the effect and then smiling at how the technique is done. Computer books, of course, are nothing but bullet points. Seths Blog.

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know


And being in one that isn’t working out can be really stressful. Among other qualities I disliked, he turned out to be a lot of work. I said to myself, “ Why should I be doing all the work here?” Maybe that works for you. Sure, it might take a little work to get up and running with MA, but here are a few ways this tool should make your marketing life easier: Building your emails and landing pages shouldn’t be high maintenance.

A Brief History of Productivity: How Getting Stuff Done Became an Industry


The Birth of the To-Do List. It was shortly before the 19th century that to-do lists began to surface, as well. The items on Franklin’s list seemed to indicate a shift in focus from survival to completing daily tasks -- things like “dine,” “overlook my accounts,” and “work.”

10 Ways to Use Charts to Tell Better Stories


When I see a dense paragraph that lists multiple numbers and percentages, my eyes glaze over. Take this line graph that tracks the number of singles David Bowie released each year over the course of his career. A pie chart, a bar graph, or stacked bar graph all work in this case.

How to Hire the Perfect Person to Run Your SEO


List the duties of the role. If you’re a smaller company it’s likely your list of duties will be quite long; that’s fine! List skills and competencies required. Next, email candidates a series of questions (5-6 works best for me).

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Influencer marketing tools of the trade


Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† And, it works perfectly with YAMM!

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Are You Addicted to Being Busy?


You have trouble distinguishing the importance of time spent with loved ones, for example, over time spent checking things off the list. It's not that we feel the urge to fill up our free time with work. It was senior year of college.

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22 Companies With Really Catchy Slogans & Brand Taglines


The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. By bringing in the convenience factor, of course. Keep it simple, stupid.

How to Make the Inc. 500 Fastest Growing Companies List


500 list and the 33 rd fastest growing company overall. 500 list. #1 Of course you want to find a market where there are billions of dollars (or Euros, etc.) They are the smartest and most driven group of people I have ever worked with. 500 List in a couple weeks.

Katie Bullard Talks Data Quality, ABM, & Triathlons

HG Data

DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. In 2008, I worked for one of the legacy market leaders in sales intelligence.

The State of the Blogosphere 2010

delicious b2bmarketing

Half of all bloggers who responded are currently working on their second blog. 55% of bloggers, including me, list their blog on Technorati in the attempts to attract a greater array of visitors. IT really is poor work.

Lurkers are the 99.989% of Social Media


The same thing with lists, groups, communities, etc. We’re afraid of diluting what has been working for us into something that nobody wants. Targeted Versus Untargeted Followers and Lists. How are you going to collect a targeted list? Are you willing to buy lists?

The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work

Buzz Marketing for Technology

31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Nurture a Culture of Learning Staff have to feel that learning is part of their jobs and that the organization theyre working for truly supports their professional development. That is, we introduce people to various tools that can be used to support personal learning and we let them figure out which tools work best for them.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

A Crystal Clear Explanation of How Social Media Influences SEO


This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. Ha, of course we'd say that -- we sell that platform. Make your top keywords more social: Make a list of the keywords for which you want to rank highly.

From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)


Of course, there's no ignoring the evidence to the contrary: The overwhelming majority of billion-dollar companies were founded by people who not only earned college degrees, but who earned them from selective schools. So I decided to drop out and trust that it would all work out OK.

88 Expert Content Marketing Posts Worth Another Read


White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 56 Reasons Why Content Marketing Works by Marketing Insider Group.

Eight steps to thriving on information overload

Buzz Marketing for Technology

Ross Dawson, August 27, 2007 1:24 AM US PT. You will make better decisions and be more effective for the rest of your working career if you keep abreast of developments in your industry, the business environment and technology. Tracked on August 29, 2007 1:32 PM. Trend map 2007+.