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11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive. What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services?

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. The first thing I want to make clear is that QlikView is a wonderful product, so it would be a great pity if this discussion were to be taken as a criticism. Like any product, QlikView works within limits that must be understood to use it appropriately. I find two fundamental benefits from the product. Yes QlikView is a fabulous product.

Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Cost was one obstacle for most of them; lack of data was another. The best I could suggest was to use proxy data when a thorough analysis is not possible due to cost or data constraints.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Building the One Big Button (Using LTV to Find Business Opportunities) – Part 4

Customer Experience Matrix

It addresses the business reality that there are limited resources and you want to employ them in the most productive way possible. LTV, by contrast, is ultimately a net present value measure, which implicitly considers the cost of capital but doesn’t really address the fact that its total quantity is limited. Another possibility is to treat the change in margin costs for renewal orders as an “investment” and calculate a return on investment for cross sell in that way.

Return on Investment is Only Part of the Solution

Customer Experience Matrix

The specific issue was whether a gift certificate given to respondents is part of the marketing investment or the cost of sales. Profit is not affected because marketing investment and cost of sales are both expenses. This would reduce the funds available for other marketing efforts and really should be considered a marketing cost. The fundamental benefit of ROI is it gives a single number that can rank investment opportunities in terms of how productively they use capital.

Types of Lifetime Value Models Part 2

Customer Experience Matrix

For example, a small but important shift in product mix might not have much impact on the over-all numbers.) Examples would be a lifetime value model built from a customer-level profit and loss statements, with different inputs for acquisition cost, revenue, bad debt, cost of goods, fulfillment, and so on. To the extent that the input components map to specific experience types (prospecting, initial purchase, product use, service, etc.),

Uses of Lifetime Value - Part 4: Optimization and What-If Modeling

Customer Experience Matrix

It’s really a conventional business simulation model: you define the relationships among business inputs (new customers, product prices, retention rates, costs, etc.) It can also be used for what-if scenarios: calculate the results of different sets of assumptions either to find optimal resource allocations or for risk analysis of different contingencies. This information can be used for resource planning and to highlight potential bottlenecks.

Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Putthingsoff - Blog on productivity with a cute cat.

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E-mail overload costs organizations over $5,000 per user per year

The ROI Guy

The growth in e-mail volume and handling time, is bringing with it growing dissatisfaction with e-mail as a productivity tool. E-mail once a tool for improved productivity is now a contributing source to information overload and is compromising further increases in corporate productivity and competitive advantage. A larger issue, and one that remains largely unaddressed, is the general lack of e-mail etiquette and how this impacts productivity.

E-mail overload costs organizations over $5,000 per user per year

Tom Pisello

The growth in e-mail volume and handling time, is bringing with it growing dissatisfaction with e-mail as a productivity tool. E-mail once a tool for improved productivity is now a contributing source to information overload and is compromising further increases in corporate productivity and competitive advantage. A larger issue, and one that remains largely unaddressed, is the general lack of e-mail etiquette and how this impacts productivity.

Marketing Sherpa Moment of Fame

WebMarketCentral

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing.

4 Ways to Improve Email Deliverability

WebMarketCentral

Spam blocking filters hate the word "free" (which is too bad because real people love it; try "no cost," "no obligation" or something similar instead) and exclamation points. Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability.

Nine Excellent Reasons for Technology in Education > July 1, 2007

Buzz Marketing for Technology

July 1, 2007. And this is a vastly larger resource than can be practically carried on paper in a backpack. The worldview of the student can be expanded because of the zero cost of communicating with other people around the globe. Personal Productivity. Students need productivity tools for the same reasons you do. SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with.

The Business Value of Virtual Lab Automation

The ROI Guy

With this feature, the team can reduce the number of systems needed to support testing and development lab requirements - resulting in less annual support and maintenance contracts, reduced facilities and space costs, and reduced administrative and support overhead to maintain and manage systems.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

The Business Value of Virtual Lab Automation

Tom Pisello

With this feature, the team can reduce the number of systems needed to support testing and development lab requirements - resulting in less annual support and maintenance contracts, reduced facilities and space costs, and reduced administrative and support overhead to maintain and manage systems.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.

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Build Predictable Revenue

Your Sales Management Guru

CEOs have strengthened their balance sheets with better asset management, reduced their inventory and cost levels with just-in-time methodologies, and increased direct mail and advertising effectiveness through thorough testing and reporting methods. Need more sales management resources?

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The 4th Reason for Content Marketing: A Profit Center

Junta 42

A sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. HANDPICKED RELATED CONTENT: 54 Content Writing Examples, Tools, Tips, and Resources.

Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing

CMO Essentials

It must be part of an eco-system that delivers the right product at the right price at the right time. As Chapek adds: Since the US recession in 2007, there has been a change in the consumer shopping landscape.

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Getting Your Small Business Ready for Google+

Blue Focus Marketing

As a small business owner, one of Randy’s increasing challenges is finding more cost-effective ways to market his store. Randy has become a trusted resource to his online community for any and all questions about painting. Building Your Circle of Trust.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget.

Trade 80

The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. The extreme growth from the beginning of the year has a likely explanation: Netflix rolled out its product to the entire world in Q1. ” As exclusive syndication gets more difficult, Netflix seems to be turning more of its efforts and resources to original programming. Sense8 , for example, allegedly costs $9 million per episode, more than Game of Thrones.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap.

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Playing the online reputation shell game

Biznology

Past the other Chris Abrahams, the Artistic Director of Crow’s Theatre since 2007 and the open source software developer for The Open Planning Project in New York.

E-Quip Blog: Seven Steps to a Winning Workplace

E-Quip

Back in 2007 (remember the good ol days?) Human resource experts are predicting substantial turnover as hiring picks up. But the underlying costs may negate the apparent benefits of pushing employees to the limit. Labels: Human Resources. Human Resources. (28).

15 Critical Business Success Tips after Five Years in Business [with special giveaway]

Junta 42

We officially launched Junta42 , now the Content Marketing Institute and SocialTract , on April 2, 2007. Our daily updates, our weekly enewsletters, our quarterly magazine , and our annual research all helps to position us as the go-to resource for content marketing information.

17 Content Marketing Trends to Keep an Eye On

Writtent

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Otherwise, it’s a complete waste of resources. Content marketing — like any other type of online marketing — is continually changing and evolving.

Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.

Tom Pisello

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. TCO was born in the late 1980s by Bill Kirwin of Gartner, used to initially compare the costs of mainframe / minicomputers with PCs and networks.

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

Tom Pisello

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

3 Ways to Market Your Small Business With Less Cash

Modern B2B Marketing

Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes. Maybe there is a local fundraiser approaching but the sponsorship fee is a little too steep to pay alone – find another company to split the cost and credit with your company.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting.

Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

In all fairness, looking back on my days in product marketing, I don't recall many of us creating personas either. Technology marketers can break personas into the three major buckets recommended by Adele Revella: Economic buyers – Those concerned about the cost of the solution.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

And I never scoped out my redesigns ahead of time, which meant I never knew how long they were going to take or how much they were going to cost. a set of DVDs that costs three easy payments of $29.99. Big product news meant big homepage changes from HubSpot in 2013.

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