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11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive. What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services?

Trending Sources

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. The first thing I want to make clear is that QlikView is a wonderful product, so it would be a great pity if this discussion were to be taken as a criticism. Like any product, QlikView works within limits that must be understood to use it appropriately. I find two fundamental benefits from the product. Yes QlikView is a fabulous product.

Marketing Performance Measurement: No Answers to the Really Tough Questions

Customer Experience Matrix

My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value. Cost was one obstacle for most of them; lack of data was another. The best I could suggest was to use proxy data when a thorough analysis is not possible due to cost or data constraints.

The Next Big Leap for Marketing Software

Customer Experience Matrix

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. My guess is it will be a coordination mechanism to tie together all of those different components – resource management, execution, analysis, and so on. The new system would assemble information on revenues, product margins and service costs as well as promotions.

Building the One Big Button (Using LTV to Find Business Opportunities) – Part 4

Customer Experience Matrix

It addresses the business reality that there are limited resources and you want to employ them in the most productive way possible. LTV, by contrast, is ultimately a net present value measure, which implicitly considers the cost of capital but doesn’t really address the fact that its total quantity is limited. Another possibility is to treat the change in margin costs for renewal orders as an “investment” and calculate a return on investment for cross sell in that way.

Return on Investment is Only Part of the Solution

Customer Experience Matrix

The specific issue was whether a gift certificate given to respondents is part of the marketing investment or the cost of sales. Profit is not affected because marketing investment and cost of sales are both expenses. This would reduce the funds available for other marketing efforts and really should be considered a marketing cost. The fundamental benefit of ROI is it gives a single number that can rank investment opportunities in terms of how productively they use capital.

Types of Lifetime Value Models Part 2

Customer Experience Matrix

For example, a small but important shift in product mix might not have much impact on the over-all numbers.) Examples would be a lifetime value model built from a customer-level profit and loss statements, with different inputs for acquisition cost, revenue, bad debt, cost of goods, fulfillment, and so on. To the extent that the input components map to specific experience types (prospecting, initial purchase, product use, service, etc.),

Uses of Lifetime Value - Part 4: Optimization and What-If Modeling

Customer Experience Matrix

It’s really a conventional business simulation model: you define the relationships among business inputs (new customers, product prices, retention rates, costs, etc.) It can also be used for what-if scenarios: calculate the results of different sets of assumptions either to find optimal resource allocations or for risk analysis of different contingencies. This information can be used for resource planning and to highlight potential bottlenecks.

Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Putthingsoff - Blog on productivity with a cute cat.

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E-mail overload costs organizations over $5,000 per user per year

The ROI Guy

The growth in e-mail volume and handling time, is bringing with it growing dissatisfaction with e-mail as a productivity tool. E-mail once a tool for improved productivity is now a contributing source to information overload and is compromising further increases in corporate productivity and competitive advantage. A larger issue, and one that remains largely unaddressed, is the general lack of e-mail etiquette and how this impacts productivity.

Marketing Sherpa Moment of Fame

WebMarketCentral

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing.

4 Ways to Improve Email Deliverability

WebMarketCentral

Spam blocking filters hate the word "free" (which is too bad because real people love it; try "no cost," "no obligation" or something similar instead) and exclamation points. Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

The Business Value of Virtual Lab Automation

The ROI Guy

With this feature, the team can reduce the number of systems needed to support testing and development lab requirements - resulting in less annual support and maintenance contracts, reduced facilities and space costs, and reduced administrative and support overhead to maintain and manage systems.

Nine Excellent Reasons for Technology in Education > July 1, 2007

Buzz Marketing for Technology

July 1, 2007. And this is a vastly larger resource than can be practically carried on paper in a backpack. The worldview of the student can be expanded because of the zero cost of communicating with other people around the globe. Personal Productivity. Students need productivity tools for the same reasons you do. SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version.

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Connecting to a new podcast on digital transformation

grow - Practical Marketing Solutions

Where I stalled was finding a sponsor for such a broad, forward-thinking production. This led to us incorporating this into some of our product and service offerings. “The first priority is to create a product that just works. By Mark Schaefer.

3 Channels We’ll Still Talk About in 5 Years

emedia

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. Journalists and marketers have been predicting the death of email since at least 2007. Instead it shows that an increase in transparency is making ads more cost effective. That said, B2B brands will still need to optimize search to ensure their products are listed first.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget.

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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. The extreme growth from the beginning of the year has a likely explanation: Netflix rolled out its product to the entire world in Q1. ” As exclusive syndication gets more difficult, Netflix seems to be turning more of its efforts and resources to original programming. Sense8 , for example, allegedly costs $9 million per episode, more than Game of Thrones.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap.

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Playing the online reputation shell game

Biznology

Past the other Chris Abrahams, the Artistic Director of Crow’s Theatre since 2007 and the open source software developer for The Open Planning Project in New York.

17 Content Marketing Trends to Keep an Eye On

Writtent

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Otherwise, it’s a complete waste of resources. Content marketing — like any other type of online marketing — is continually changing and evolving.

Six Ways Infographics Changed the Course of Human History

Webbiquity

Likewise, the use of infographics on the Internet —where users are barraged with a constant stream of changing information—has grown by nearly 1,000 percent since 2007. Guest post by Payman Taei. A picture truly tells a thousand words.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

And I never scoped out my redesigns ahead of time, which meant I never knew how long they were going to take or how much they were going to cost. a set of DVDs that costs three easy payments of $29.99. Big product news meant big homepage changes from HubSpot in 2013.

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3 Ways to Market Your Small Business With Less Cash

Modern B2B Marketing

Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes. Maybe there is a local fundraiser approaching but the sponsorship fee is a little too steep to pay alone – find another company to split the cost and credit with your company.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

Clients expect you to have expertise in the software products they've chosen. When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Ideally, this content is not about the company or its products and services; it educates or entertains. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Did we design the product correctly? Chucks Blog.

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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent

Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. He took an unconventional approach to marketing by answering the question he received most often: how much does a fiberglass pool cost? Naturally Showcase Your Product or Service.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties. One of the best parts of blogging is you can try lots of different ideas and see what sticks – and all it costs is time.

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Demand Creation vs. Cold Calling

Hubspot

Since 2007, the social web has dramatically shifted power from sellers to buyers. I'm not saying it doesn't work, but who would buy a product with the following traits: Doesn't work 90.9% Costs at least 60% more per lead ( HubSpot, The State of Inbound Marketing ). These are horrible statistics for people whose salaries typically cost a company more than $60,000 per year. This is a guest post by Teicko Huber.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Human Resources. January 2007. This over reliance has come at the expense of employee productivity and intellectual property. including major costs, significant litigation, and a drag on key processes. just as the brown-out across the continent was good for us a couple of summers ago; it helps force us to not take such advantage of a valuable resource. Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Human Resources.

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

In a research paper from June 2007, titled "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (PDF)," Eric Horvitz of Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. New mobility solutions at the Cisco Mobility Resource Center.

The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

December 2007. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. March 2007. February 2007. January 2007. Note that I said people and resources. productivity.

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