• WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [2007, Content] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. Is your Content Boring?
  • TERMINUS  |  FRIDAY, NOVEMBER 13, 2015
    [2007, Content] Confessions of Former Lead Marketers on Switching to Account-Based Marketing
    Content remains king – It’s now about creating hyper-targeted account-specific content. A white paper or an e-book about a specific account. Education is needed – Just like in 2006 and 2007, when the onset of marketing automation necessitated awareness, it’s now about getting people over the hump that it’s OK to not worry about leads.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, AUGUST 26, 2015
    [2007, Content] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. ” Promotional content simply doesn’t work. We ignore it and have become amazing filters of any content that is trying to sell us something.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [2007, Content] The Road to the Top: Personal Branding Examples in Professional Services
    1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries. “Try using video, blogs, real books, white papers, and webinars.” Branding Content Marketing The Visible Expert
  • MARKETING ACTION  |  TUESDAY, AUGUST 5, 2014
    [2007, Content] 5 Futuristic Email Tactics You Can Implement Today
    The action can include watching a video, abandoning a shopping cart, downloading a white paper, attending a webinar, or entering a contest. Plus, you can make sure each message is targeted to where the prospect is in the lifecycle, with content and messaging that’s personalized to their needs and interests. It means the content will be resized, relocated, or removed based on the client or device being used. But with dynamic content, you can get even more specific.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 11, 2013
    [2007, Content] 6 Content Marketing Insights from Joe Pulizzi
    Joe Pulizzi of the Content Marketing Institute was in our town last week, speaking to a Meetup group about content marketing. Thank you to sponsors Content Strategy PDX , Social Media Club PDX , and Babcock & Jenkins ). This means why you’re creating and distributing content in a specific channel. One of the basic tenets of content marketing is: It’s not about you; it’s about your customers. Give them content that makes their lives better.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [2007, Content] How To Adapt Your Social Strategy Channel-By-Channel
    And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience. It works especially well if you tie your Facebook page’s content back to your company in a lighthearted way. Marketing is all about making connections with people.
  • MARKETRI  |  FRIDAY, OCTOBER 19, 2012
    [2007, Content] Marketri Names Kathi Wheater New Copy Director
    Marketri’s go-to collaborator and copywriting consultant since 2007, in her new role Wheater will work with clients to prioritize key communication goals and objectives, develop content strategy, write and edit messaging for campaign platforms, branding, corporate video, print, and digital platforms including social media, search engine optimization and user interface.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2007, Content] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [2007, Content] Thought Leadership: Marketing Engineering Services with Technical Articles
    For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. The content from one of his slides summarized nicely what it means to market engineering services. Add video and audio to PowerPoint slides and create a more interactive content for the web.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  TUESDAY, JANUARY 25, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2007, Content] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2007, Content] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. From these findings, to better align sales / marketing with buyer requirements, perhaps more budget should be allocated to business benefit and financial assessment content, tools and support.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, JANUARY 7, 2011
    [2007, Content] How Quality Content Is Helping IT Vendors
    Quality content is critical because prospects are paying with their most precious commodity – time. In the age of content marketing, you’re a publisher and you need to attract eyeballs to survive – in other words, to sell. Quality content is information about the reader, not about you. If you’re not giving them valuable information, they’ll click on to your competitors.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] 4 Steps to B2B SEO Accountability
    When a new website or piece of content is created, some expect that content to immediately shoot straight to the top of the results. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agencys Search Marketing practice. Are you a Search Engine Watch Member? |
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2007, Content] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2007, Content] 2 Mistakes that Cause Content Syndication to Fail
    Best Practices & Principles in B2B Demand Generation Skip to content About Subscribe « Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » 2 Mistakes that Cause Content Syndication to Fail Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, OCTOBER 13, 2010
    [2007, Content] If You Want Better Leads, Set Your Content Free
    What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”. See White Papers: Lift Your Barrier? ).
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 28, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule? white papers per month in order to educate themselves on opportunities, best practices and solutions.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In order to break through, leaders are recognizing the need for smart and engaging value-added content. White Papers are Influence Kings, But Need Persona. Do White Papers Still Engage?
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [2007, Content] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
  • THE ROI GUY  |  THURSDAY, JULY 22, 2010
    [2007, Content] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [2007, Content] How to Calculate Social Marketing ROI
    Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better. White paper.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 12, 2010
    [2007, Content] B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
    ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [2007, Content] Top 35 B2B Marketing Posts for May 2010
    Is The White Paper Dead for B2B Marketing? Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Do I Really Need a Content Strategy? Content Touches Everything.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 18, 2010
    [2007, Content] Top 10 Clichés to Avoid in B2B Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? Get Engineers Can Sell white paper now.
  • THE ROI GUY  |  THURSDAY, MAY 6, 2010
    [2007, Content] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Do White Papers Still Engage?
  • AMBAL'S AMUSINGS  |  THURSDAY, MARCH 18, 2010
    [2007, Content] How to put the "Viral" in B2B Marketing Viral Campaigns?
    Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Get Content.
  • WEBBIQUITY  |  MONDAY, JANUARY 4, 2010
    [2007, Content] Best of 2008: Amusing, Creative and Just Plain Odd
    I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Steven Wright Guide to Content Marketing by Copyblogger. Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon.
  • AMBAL'S AMUSINGS  |  MONDAY, OCTOBER 12, 2009
    [2007, Content] ClickLaunch: The Content Marketing PlayBook
    ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Content marketing means meeting customers on their own terms.
  • THE ROI GUY  |  WEDNESDAY, JULY 15, 2009
    [2007, Content] Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [2007, Content] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2007, Content] Tom Pisello: The ROI Guy: How TCO is a common sense sales and.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2007, Content] Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2007, Content] Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [2007, Content] Intranet Blog :: E-mail fatigue
    Content Migration. Content Management (CMS). January 2007. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? s ability to manage content (particularly on the enterprise intranet). Posted: Sun Jun 03 21:27:39 PDT 2007.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] KMWorld.com: What are people searching for and where are they looking?
    Covering the latest in Content, Document and Knowledge Management. White Papers. Content Management. In fall 2007, we set about trying to find out. and also by ensuring that the content employees need is searchable. Few go to content aggregators, specialized vertical or topical sites. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community
    White Papers. Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security The fact that navigation and the Table of Contents web part area â??security Read more about: MOSS 2007. Friday, June 27, 2008. Research Centers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
    White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 In a research paper from June 2007, titled "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (PDF)," Eric Horvitz of Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
    White Papers. SDL Announces SDL Translation Management System 2007. No part of this content or the data or information included therein may be reproduced, republished or redistributed without the prior written consent of AllBusiness.com. You may not repost, republish, reproduce, package and/or redistribute the content of this page, in whole or in part, without the written permission of the copyright holder. Sign In. | | Free Newsletters. Home |.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] The information processing view of humanity
    I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Future of Media Report 2007. Trend map 2007+. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. December 2007 (17). November 2007 (17).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary
    May 2, 2007 at 2:45 pm. · Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? December 2007. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. March 2007. February 2007. January 2007. FAST White Paper.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2007, Content] eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners
    The all papers presented at the Special Track are available at: [link]. When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. I did not find research papers about using the start pages in the learning. I read your posts and I think that it is a good idea to prepare a joint paper about start pages for life long learners! :).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 8, 2008
    [2007, Content] Infobright Puts a Clever Twist on the Columnar Database
    It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. The small size of the BrightHouse data packs means that many packs will be totally included or excluded from queries even without their contents being sorted when the data is loaded. Several production systems were in place by 2007.
  • WEBMARKETCENTRAL  |  WEDNESDAY, MARCH 5, 2008
    [2007, Content] Best of 2007: Miscellaneous Marketing Stuff
    From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 18, 2007
    [2007, Content] 4 Ways to Use Social Networking for B2B PR
    If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites. Participating in these sites helps increase visibility for your content and organization both directly and through search engines.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 6, 2007
    [2007, Content] How to Write a Strategic Marketing Plan
    With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The first step in developing a strategic marketing plan is to identify your target markets.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 19, 2007
    [2007, Content] TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
    It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 11, 2007
    [2007, Content] The New "Relations" in Interactive PR
    News release topics include new white papers you've produced (the findings, not the white paper itself), relevant commentary on recent news, results of studies you've done in the course of business, new ideas, how-to content posted to your site or blog—in short, any content that is relevant to your industry, of interest to your prospects, and that positions your company as experts in your field.
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 9, 2007
    [2007, Content] How to Improve SEM Conversion Rates
    From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. Once a visitor has hit your page and read your concise, compelling content, make it clear what you'd like them to do next: buy something (for low-cost, simple products and services) or provide contact information (for more complex B2B products and services).
  • ANYTHING GOES MARKETING  |  TUESDAY, SEPTEMBER 25, 2007
    [2007, Content] Easy Tip: Maximizing Your Whitepaper Downloads
    As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers. Set the white paper free!" If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 6, 2007
    [2007, Content] PR Through Bloggers
    Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. As previously reported , when making purchasing decisions, B2B buyers spend more time with social media than any other content except vendor materials, and trust social media more than any other source. Link to thought-leadership content: the one place where Bill's message failed (though he's working on this).
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 4, 2007
    [2007, Content] Tom Pisello: The ROI Guy: The Business Value of Server Virtualization
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. DR2007_5MEW, Feb 2007 [3] 2 CPU server = 2U, each rack can support 24 U space net, 7 sq feet per rack in net space including overhead space $310 in net lease and build-out amortized costs per year per sq ft.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 27, 2007
    [2007, Content] Optimizing B2B Lead Generation through White Papers
    White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 22, 2007
    [2007, Content] B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me
    « Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 17, 2007
    [2007, Content] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
    « Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.
  • WEBMARKETCENTRAL  |  MONDAY, AUGUST 6, 2007
    [2007, Content] Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links
    Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism. Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 23, 2007
    [2007, Content] B2B IT and Social Media 2: The Vendor Perspective
    The first post on this topic focused on the IT buyer use of social media, outlining an ITtoolbox study which found that IT decision makers spend more time each week reading or interacting with social media than they do with editorial content, vendor-produced content or the research of analyst firms—and that they trust social media more than any other source.
  • ANYTHING GOES MARKETING  |  FRIDAY, JULY 20, 2007
    [2007, Content] How to Adjust Your Landing Pages For Search
    Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. I never expressed interest in this white paper. Does your website have a home page?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JULY 18, 2007
    [2007, Content] Combining Direct Mail with Your Online Marketing Efforts
    I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed. Depending on how good the content is, people may keep your materials around for years - something that typically doesn't happen with the online versions.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 16, 2007
    [2007, Content] B2B IT and Social Media 1: The Buyer Perspective
    White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) than they do with editorial content (2.9 hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 13, 2007
    [2007, Content] Autonomy Ultraseek Argues There's More to Search Than You-Know-Who
    I hadn’t really given this much thought, but reading the white paper “ Business Search vs. Consumer Search ” (registration required) from Autonomy ’s Ultraseek product group, it became clear that they are finding Google to be major competition. The paper states Ultraseek’s case well.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 29, 2007
    [2007, Content] Enpocket Makes Mobile Advertising Look Mature
    Enpocket describes this in some detail in a white paper published last year. The paper is aimed primarily at convincing mobile phone operators to use the system themselves to market data services to their customers. The enpocket Web site also says they now offer a content and community management module (not sure why those are lumped together) that is not mentioned in the white paper.
  • WEBMARKETCENTRAL  |  WEDNESDAY, MARCH 21, 2007
    [2007, Content] Insight24 - YouTube for B2B Podcasts and Video?
    With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." The site also provides an RSS feed to keep registered users up to date on newly added content. This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 2, 2007
    [2007, Content] B2B Lead Generation Blog: Going beyond the sales lead
    Sales people need to spend their time selling, not building content and messaging. That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. The content does not have to be flashy, just relevant.) Make the content library easily accessible.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 15, 2007
    [2007, Content] Speed-trap and SAS Promise More Accurate Web Analytics
    This code activates when the page is loaded and sends a record of a displayed contents to a server, where it is stored for analysis. But there does seem to be something more to the speed-trap solution, since speed-trap captures details about the contents displayed and user events such as mouse clicks. Speed-trap’s white paper “Choosing a data collection strategy” provides a detailed comparison against page tagging and log file analysis.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [2007, Content] Viral Marketing in B2B - It Works!
    Just because you are targeting a business, does it need to be all about newsletters and white papers? Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 22, 2007
    [2007, Content] Two New Web Marketing Concepts
    Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The company offers web browser customization services that enable clients to customize the look, feel and functionality of the Firefox web browser by adding their logo, content, custom functions (such as a news ticker and custom link buttons) to the user experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 3, 2007
    [2007, Content] The Right Way to Think about Marketing Mix Models
    Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there. So I’ll just have to plunge ahead even without a white paper as a hook.
  • ANYTHING GOES MARKETING  |  SUNDAY, DECEMBER 3, 2006
    [2007, Content] Does Your Business do Podcasts? It Should
    Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. We already have a significant amount of content on our site. Why not do this for a white paper as well.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2007, Content] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2007, Content] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2007, Content] Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 14, 2005
    [2007, Content] Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 8, 2005
    [2007, Content] B2B Lead Generation Blog: Using thought leader content as a lead generation tool
    « Process Mapping is an essential step to measuring Lead generation ROI | Main | Participate in MarketingSherpas IT Marketing Metrics Survey » Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download.