Remove 2007 Remove Content Remove Relevance Remove White Paper

Trending Sources

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper!

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). I never expressed interest in this white paper.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? Begin by developing a catalog (think library) of all of your lead nurturing content.

The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there. So I’ll just have to plunge ahead even without a white paper as a hook. What makes marketing mix models relevant to customer experience management?

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. The content does not have to be flashy, just relevant.)

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts).

How to Improve SEM Conversion Rates

WebMarketCentral

From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. To optimize the results of a Google AdWords, Yahoo!

6 Content Marketing Insights from Joe Pulizzi

Marketing Action

Joe Pulizzi of the Content Marketing Institute was in our town last week, speaking to a Meetup group about content marketing. Thank you to sponsors Content Strategy PDX , Social Media Club PDX , and Babcock & Jenkins ). Give them content that makes their lives better.

Plan 13

PR Through Bloggers

WebMarketCentral

Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Appropriate topic: related to the above point, his subject (using telemarketing services for technology B2B lead generation) was highly relevant for my readership.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. The content from one of his slides summarized nicely what it means to market engineering services.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

1) Content Marketing – Blogs, Articles, and More. is a preeminent Visible Expert in the consulting field, and throughout his career he has made masterful use of content marketing to build his personal brand. “Try using video, blogs, real books, white papers, and webinars.”

The New "Relations" in Interactive PR

WebMarketCentral

News release topics include new white papers you've produced (the findings, not the white paper itself), relevant commentary on recent news, results of studies you've done in the course of business, new ideas, how-to content posted to your site or blog—in short, any content that is relevant to your industry, of interest to your prospects, and that positions your company as experts in your field.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

People said they couldn’t remember downloading the white paper.” So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content is King?

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. just 4% contains links to non-blog corporate website content.

How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. White paper.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

The all papers presented at the Special Track are available at: [link]. It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. I did not find research papers about using the start pages in the learning. White Papers. Interactive Instructional Content for Engineers.

5 Futuristic Email Tactics You Can Implement Today

Marketing Action

The action can include watching a video, abandoning a shopping cart, downloading a white paper, attending a webinar, or entering a contest. When an email is both timely and relevant, clickthrough rates go up – and so do conversions.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

How Quality Content Is Helping IT Vendors

What Works - What Doesn't

Quality content is critical because prospects are paying with their most precious commodity – time. In the age of content marketing, you’re a publisher and you need to attract eyeballs to survive – in other words, to sell.

PPC 2

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

Paper 12

How To Adapt Your Social Strategy Channel-By-Channel

Marketing Action

And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Get Engineers Can Sell white paper now.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

It should learn from itself and its PPC sister to become more targeted and relevant to the intended audience. At that time, I believed that when you built a website, Google magically knew you were there and knew to give you your fair shot at relevancy for industry keyword searches.

SEM 4

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation Blog

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Why not do this for a white paper as well.

Infobright Puts a Clever Twist on the Columnar Database

Customer Experience Matrix

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. Only when some but not all of the records within a pack are relevant must the pack itself be loaded from disk and decompressed. Several production systems were in place by 2007.