Content Marketing Institute

OCTOBER 31, 2018

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. Think about software company HubSpot. HubSpot created demand in a different way. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Are you ready? Let’s begin! Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

FEBRUARY 20, 2018

billion smartphones shipped just from 2007 to 2016. Create mobile-friendly content. While white papers and ebooks remain important and productive elements of B2B content marketing, they don’t translate well to mobile devices (particularly smart phones). In contrast, there were 1.5 WordStream ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” 22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. Content SEO , May 18, 2010 Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. He is part of the HubSpot Marketing Alumni Network that seems to be running half the companies in B2B right now. More from our guest: Hey, I’m Dave Gerhardt.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40